by Allen Weiner | August 27, 2012 | 1 Comment
Of all the pre-fixed commerce trends, none has hit the ground with a thud more than Facebook’s “F-Commerce.” Don’t take my word for it: According to the survey by youth marketing agency The Beans Group, 91 per cent of 16- to 24-year-olds say they are not interested in buying products or services directly through Facebook. [...]
Category: Amazon Tags: Amazon, digital marketing, Facebook
by Allen Weiner | August 23, 2012 | Comments Off
From our grass-is-always-greener file: Those of us who like to partake of our news online, especially that content produced by incumbent newspaper companies, we will find we are no longer able to freely drink all you want/eat all you can (pick your metaphor) as most have instituted a pay wall. Newspaper pay walls are the [...]
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Category: Uncategorized Tags: digital marketing, Financial Times
by Allen Weiner | August 22, 2012 | Comments Off
My aunt died at the ripe of age of 95. About 40 years ago, she was the scourge of local retailers where I grew up. She was ahead of her time in many ways, never went shopping without the latest copy of Consumer Reports tucked under her arm, using her ratings bible to do copious [...]
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Category: Uncategorized Tags: Amazon, digital commerce, digital marketing, showrooming
by Allen Weiner | August 16, 2012 | Comments Off
In this wondrous Olympic year, who can resist a track and field metaphor? Picture this: Usain Bolt is blurring his way to the finish line in the 100 meter finals and decides to stop short one meter (that’s 3.28 feet to us non-metricized folks) because the sun got in his unshielded eyes. Years of practice [...]
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Category: Uncategorized Tags: digital marketing, Freshpetidion, GE, General Electric, online video, Video, YouTube
