Gartner Blog Network

Posts from Date:   2012-4

Barnes & Noble and Microsoft: A Marriage Made in Study Hall

by Allen Weiner  |  April 30, 2012

The story is rather simple: Microsoft is investing in the formation of a strategic partnership in a new Barnes & Noble subsidiary referred to as “Newco,” which will bring ¬†together the Redmond, WA company with the consumer and College businesses of Barnes & Noble.¬† Microsoft will make a $300 million investment in Newco at a […]

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