Gartner Blog Network

Posts from Date:   2011-7

Will New Release Windows for Paperbacks Help Publishers?

by Allen Weiner  |  July 27, 2011

The New York Times had an interesting feature on a subtle change in the book publishing industry with one shortsighted goal in mind: increase print profits in a hurry. Breaking tradition from the customary one-year waiting period between release of a hardback book and the paperback version, the feature pointed to three examples of a […]

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Netflix at a Crossroads

by Allen Weiner  |  July 26, 2011

For a somewhat experienced market research analyst, it’s always a danger to build an opinion based on a small sample size. When that small sample size includes yourself and a few family members, now you are talking risky. That said, when Netflix announced a price change that separates its streaming and DVD-by-mail service, my visceral […]

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