Allen Weiner

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Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio

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John Grisham on Ebooks

by Allen Weiner  |  November 3, 2009  |  1 Comment

Don’t get too excited, in this video, Grisham only acknowledges the fact that ereaders will make an impact on the number of authors who get published (as a result of lower retail prices). The world (or at least those of us who are fans of John Grisham), await the author giving the green flag to allowing his publisher to sell his works via digital channels. Grisham is among those authors who have eschewed the ebook route although many of his works are available on audiobooks. If I were to venture a guess, given the wide range of Grisham fans, he’s perhaps waiting for a device that is more accessible across the ebook digital divide. That said, he still could offer his books on a PC/MAC ereader (Amazon and B&N now have good ones).

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