Allen Weiner

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Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio

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Podcast: Is There A Role for A Content Creation Device?

by Allen Weiner  |  March 26, 2009  |  2 Comments

In this podcast, I talk briefly about a concept that I have been pondering (and talking about) regarding the notion of a mobile content creation device to facilitate content and audience immediacy. What should it be? What sort of functionality should it have? How much would it cost? Who are the buyers for such a device?

2 Comments »

Category: blogging broadcasting citizen media Mobile Publishing Uncategorized Video Web 2.0     Tags: , , , , , , , ,

2 responses so far ↓

  • 1 ZenRunner   March 26, 2009 at 4:25 pm

    I agree that there’s a market opportunity for smarter content creation devices that can enable record once, publish many solutions – and for now laptops, netbooks and mobile handsets are the closing thing we have. I think one of the challenges will be how the software works together considering how many platforms there are. The best bet for the independent producer would certainly be an open source solution.

    Look forward to the next podcast, but hopefully it will be in .mp3 format instead of a .wav. 40mb is a tough download on ZShare for 5 minutes. Keep going!

  • 2 Craig Evans   September 24, 2009 at 9:12 am

    Absolutely, there’s a role! I’m baffled at QT not making a bigger splash about QT pro. ANYONE with a webcam can make/post a video in moments.