Allen Weiner

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Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio

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SXSW, My First Day

by Allen Weiner  |  March 15, 2009  |  Comments Off

After arriving on the third full day of SXSW in Austin, I was quick to get the lay of the land and begin meeting some of the hot, entrepreneurial companies at the show. The show includes an interactive portion (through Tuesday), film (all week long) and music (all week, but picks up after Tuesday).

The energy is powerful and pure—that’s the only way I can describe it. Reminiscent of the early days of Internet World (not Interactive World, as I say in the clip below), it’s a mix of big names–Adobe, Microsoft, etc.. and no-names (meant as a compliment) mixing together in the same powerful crucible.

The clip below features a very tired (and some raggedly looking) yours truly giving his opening impressions. I shot it using my Quickpod which allows you to shoot videos (and take pictures) of yourself with a tripod-like Gizmo. More videos to come.

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