Comments on: Set Top Box Mania http://blogs.gartner.com/allen_weiner/2008/11/10/set-top-box-mania/ A member of the Gartner Blog Network Sat, 21 Nov 2009 00:06:43 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Adrian Richardson http://blogs.gartner.com/allen_weiner/2008/11/10/set-top-box-mania/comment-page-1/#comment-42 Adrian Richardson Fri, 14 Nov 2008 02:30:01 +0000 http://blogs.gartner.com/allen_weiner/2008/11/10/set-top-box-mania/#comment-42 I agree there are too many boxes, and it's only a matter of time because digital IP is the next format (sorry blu-ray). I'd say that TIVO and xbox have an interesting play, given their partnership with Netflix. Until Apple comes out with a subscription-based service, I'd place them in the me-too pile of players for now. IMO, whoever can stream professional content from existing services like Southpark Studios or Hulu will have a great headstart. It probably means entering some partnership with the cable co's, but (to Apple's credit) we've seen consumer products bring service providers to their knees before. *transparency note: Edelman does PR for Hulu and xbox, but in other offices I agree there are too many boxes, and it’s only a matter of time because digital IP is the next format (sorry blu-ray).

I’d say that TIVO and xbox have an interesting play, given their partnership with Netflix. Until Apple comes out with a subscription-based service, I’d place them in the me-too pile of players for now.

IMO, whoever can stream professional content from existing services like Southpark Studios or Hulu will have a great headstart. It probably means entering some partnership with the cable co’s, but (to Apple’s credit) we’ve seen consumer products bring service providers to their knees before.
*transparency note: Edelman does PR for Hulu and xbox, but in other offices

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