Allen WeinerI believe that’s what Charlie Brown once said to Linus or Lucy, but in this case a new study somewhat contradicts or at least puts into question a YPA survey about the usage of print Yellow pages I blogged about last week. A new study (as such studies become commodities) now says that print Yellow and White Pages trail search engines 31 percent to 30 percent as first sources for local business information. One area that comes close to supporting the YPA research is that after receiving the information needed to make a purchase, most consumers contact a business over the telephone or in person rather than contacting the business online.
I find it interesting that 86 percent of people say they have a print directory on their home. My hunch is, like me, they have no idea where it is.
Category: blogging directories Publishing Search Web 2.0 Tags: White Pages, Yellow Pages
1 response so far ↓
1 Gina Spadoni October 31, 2008 at 12:17 pm
For me, its even gotten to the point that I throw brand new yellow pages and other local print directories straight into the recycling bin. I always wonder if there is some way to “get off the list.”
I actually read something recently about a study of landfills showing consistent, entire LAYERS of yellow pages throughout, which they deduced meant many people tossed them directly in the garbage upon receipt. How, then, can they be “used” so frequently? I would love to see the questions in a yellow survey and dig into the methodology…I think there’s got to be some things built in causing a more “positive” (good for advertising bus) response…