Allen Weiner

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Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio

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Christian Science Monitor to Axe Print Version

by Allen Weiner  |  October 28, 2008  |  Comments Off

A story in The New York Times gives us he bad news: after a 100-year run as a powerful voice in the print media world, The Christian Science Monitor will cases its print edition in April 2009, publishing online only after that. The publishing company said that saving print costs will allow it to maintain its eight foreign bureaus. Understanding this is a bold move, editor John Yemma says it’s a move many large publishers will have to consider: “We have the luxury — the opportunity — of making a leap that most
newspapers will have to make in the next five years,” he said. There is no mention whether the online version will be on a subscription basis or ad supported.

Since a Web-based publication requires, in most cases, less headcount, Yemma said some layoffs will come from both the editorial and business sides of the house.

So what does this portend for other newspapers, national and otherwise? I think we will see major metro newspapers close shop as well as switch to the Web-only model, and my hunch is the dominoes might start falling by the end of this year. What do you think?

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Category: Newspapers Publishing Web 2.0     Tags: , ,