Allen Weiner

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Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner is a research vice president for Gartner's Media IAS service. Mr. Weiner has more than 25 years of experience as an analyst, writer, editor, publisher and broadcaster. He has written about media trends in daily newspapers and magazines as well as serving as a chief analyst and… Read Full Bio

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Is The Web Working for Newspapers?

by Allen Weiner  |  September 18, 2008  |  Comments Off

A few scary signs that newspapers looking to the Web for salvation (and money) are finding bumps in that road:

1. McClatchy cuts 16 employees. Company sites soft ad market
2. Newspaper online ad revenue is down 2.4% in Q2 compared to 2007. Here’s the report from the Newspaper Association of America on Poynter.org

On the other hand, The New York Times reports that online ad revenue grew in August, up 7.9% over last year. The big however here is that online revenue comprises only 13% of all revenue for The New York Times.

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Category: Newspapers Publishing Uncategorized advertising     Tags: , , ,