Allen Weiner

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Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner is a research vice president for Gartner's Media IAS service. Mr. Weiner has more than 25 years of experience as an analyst, writer, editor, publisher and broadcaster. He has written about media trends in daily newspapers and magazines as well as serving as a chief analyst and… Read Full Bio

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Debuting TV Shows Early Is Half The Battle

by Allen Weiner  |  September 18, 2008  |  Comments Off

As USA Today reports, NBC will be debuting a number of its new and returning fall shows online before they hit their scheduled broadcast debuts. Great quote from NBC’s John Miller: We want to make (programs) available in as many ways as we can so we
can get fans. If you don’t embrace
people’s behavior, you can be lost by it.” Miller gets it.

But is debuting the shows online enough? Let’s hope NBC spends the money and time to apply careful metrics to measure how well these shows perform in their online screenings as well as monitor the Web buzz on these shows. TV audiences and advertisers will be thankful to be spared another “Emeril” which aired seven times before being excised from NBC’s 2001 Tuesday night lineup.

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Category: Television broadcasting     Tags: