Gartner Blog Network

Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio

Curated Commerce and the Wisdom of Supply-Side Personalization

by Allen Weiner  |  May 1, 2014

Who among us does not enjoy the delight of unboxing? Your friendly parcel delivery person (or drone, as the case may be), leaves your package by the door and you delight in gently taking it apart or (as the case may be) ripping the cardboard to shreds with a serrated hunting knife. Inside is the […]

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Digital Marketers: Who Is Decorating Your Store Window?

by Allen Weiner  |  March 28, 2014

The first real pop culture reference to store window design (that I can recall) was in the late ‘70s TV show, “Rhoda,” in which Mary Tyler Moore’s best friend/neighbor Rhoda Morgenstern worked as a window decorator at a local Minneapolis department store. She was known for her bold designs which eventually led her to a […]

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Digital Commerce and The Internet of Things

by Allen Weiner  |  March 6, 2014

Let me start off my stating how little I like the term “Internet of Things.” My take is that this phrase—which represents the grand concept of using IP technology to link together associated products to facilitate a behavior or action—overhypes yet undersells the promise in a connected world. It’s a brilliant idea whose time is […]

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Raising Digital Marketers Content Management IQ

by Allen Weiner  |  February 28, 2014

For those who missed it, I encourage you to listen to the replay of my Gartner Webinar (subscription required) on the role content management plays in developing a winning digital marketing content strategy. The session stresses the importance of understanding how content marketing, content management and curation fit together for brands and digital marketers. As […]

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In Content Marketing, It’s Where You Stand That Matters

by Allen Weiner  |  February 18, 2014

A year ago, putting our professional heads together, my colleague Jake Sorofman and I began exploring (what was then) the nascent world of content marketing. Without a roadmap to predict where it was heading, we focused on such elemental advice as encouraging marketers to “think like publishers” (subscription required) and other similar blockings and tackling […]

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What’s The Big Deal About Commerce Experiences?

by Allen Weiner  |  February 14, 2014

With the trumped-up hullabaloo around the golden anniversary of the Beatles performance on the iconic “Ed Sullivan Show,” I have to show my age in a word association game that reflects my topic du jour. When I think of the word “experience,” which is thrown around in digital marketing circles without any regard to meaning […]

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Selecting the Right Digital Commerce Manager

by Allen Weiner  |  February 12, 2014

Not to sound boastful, but while the Polar Vortex cripples much of the U.S., here in Arizona we’re looking at unseasonably warm temperatures reaching 90 degrees. This only matters as the annual rite of late February approaches—a time when young men who have labored their entire lives to perfect the skills of pitching, hitting, fielding […]

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Digital Marketers Take Note: Print Magazines May Not Be Dead After All

by Allen Weiner  |  February 6, 2014

It’s been said by some that I have ink in my blood having started my career as a newspaper reporter well before the digital dawn. With that in mind, it makes me sentimental and sad to see print publishers fall behind the digital curve and fumble attempts to be digitally relevant, especially with the explosive […]

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A Wrinkle in Zero Moment of Truth Thinking for Digital Marketers

by Allen Weiner  |  February 5, 2014

As analysts, it’s our job to continually challenge our own thinking so that predictions and assertions becoming living ideas that are subject to evolution based on marketplace changes and consumer behaviors. I tend to think of my work less as a fortune teller and more of a tour guide explaining changes in the landscape so […]

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Super Bowl 48: Digital Commerce Fumbles

by Allen Weiner  |  February 3, 2014

I have this nagging feeling that when marketing strategies are assembled for the Super Bowl, a placard is put on the conference room door that says: “Digital Commerce Mavens, Stay Away. At least that’s the impression I have after the snoozefest that was #SB48. The game was never in doubt, which gave me time to […]

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