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Digital Commerce Success Is A Click Away

by Adrian Lee  |  August 15, 2017  |  4 Comments

Since this is my first Gartner blog post, I want to write about something that I love. And nothing gives me more pleasure than discussing how to grow a successful digital commerce business with our clients.

The complex, sprawling world of digital commerce challenges many a business leader. Southeast Asia also presents itself as a particularly challenging geo-region, in terms of the potential and ease of digital commerce (see Figure 1).

Fig 1. Malaysia, Thailand, Singapore and Indonesia — Digital Commerce Potential and Ease

Fig 1. Malaysia, Thailand, Singapore and Indonesia — Digital Commerce Potential and Ease

Our clients are constantly on the frontline fighting a host of issues, from regulatory, to digital marketing, to payments, to merchant partnerships to fulfillment to warehouse management to delivery fleet problems. My response to hearing these issues? I normally ask them to pause for breath. And I tell them,

“Success (in digital commerce) is just a click away.”

While it might be trite to characterize digital commerce in such simplistic terms, the stark reality is digital commerce has and will always be about getting customers to click on that item or service to purchase. Every function’s sole purpose is in service of that.

Digital commerce business leaders can reduce their tension by focusing on 3 recommendations:

  1. Purpose-building your mobile app CX to present a consistent brand experience
  2. Fulfilling via optimized supply chain management solutions or with local partners
  3. Implementing hyperlocal methods of payment via collaboration with banks, mobile payments and COD

Based on industry estimates, the expected growth of consumer spending on digital commerce for the Southeast Asian region will exceed $88 billion by 2025. This comes from a low penetration of 1.5% of the total retail market, estimated to be worth $5 billion in 2016. While my inaugural article on Gartner does focus on the challenges in Asia for digital commerce, these are applicable for global business leaders too.

Until the next time, I wish you only good things for your digital business.

Category: digital-commerce  

Tags: app  customer-experience  digital-commerce  growth  mobile  southeast-asia  

Adrian Lee
Research Director
1 years at Gartner
15 years IT Industry

Adrian Lee focuses on providing advice and market guidance on the overall personal technology environment, encompassing devices, services, apps and ecosystems. Adrian brings a focus on B2C and B2B2C mobile applications in personal technologies and service provider markets. He advises brand, product marketing, sales leaders and other stakeholders on how to deploy digital advertising, branded content and e-commerce platforms to drive profitable revenue growth. He supports brand management teams on how to navigate disruptive innovation and tools to create best-of-breed user experiences. Read Full Bio


Thoughts on Digital Commerce Success Is A Click Away


  1. Daisy Nosh says:

    Good one..!!
    Thank you

  2. Paul Martin says:

    Nicely written Adrian.

    I agree on the challenge of payment gateways being critical to scale, especially in developing economies.

    Keep blogging!



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