On Loyalty Management: Who Is Loyal To Whom?

By Adam Sarner | October 13, 2016

I got a letter from my auto insurance company the other day. I opened and read it. It said: “Thank you for being a loyal customer”!  It was a nice card, a bit out of the blue, but a nice…


B2C Marketers! Put Those “Engagement” And “Love-Based Journey Designs” Down

By Adam Sarner | June 17, 2016

Those are for closers only…Like B2B Marketers. B2B marketing leaders are advancing their capabilities for prospect and customer understanding and optimizing segmentation and targeting along a buying process.  They are also extending themselves into “post purchase” relationship marketing techniques to…


Email, Email, Everywhere

By Adam Sarner | January 29, 2016

Email, email, every where, And all the responses did shrink; Email , email , every where, Nor any drop to drink. With over 10% of marketing budgets being devoted to email in 2014, and 2015, email marketing is not going…


Content Content Everywhere

By Adam Sarner | October 02, 2015

Content marketing remains hot. It is the lifeblood of multichannel marketing.  Actually if we keep the blood analogy going, then I guess customer data is the blue blood being pumped to the lungs and content marketing is the oxygen/data-enriched red…


Getting Your Mobile Marketing Mojo

By Adam Sarner | September 11, 2015

Mobile Marketing is now in center focus. Smartphones and tablet users are expected to approach 7 billion by 2020. The wearable electronics market for personal fitness alone will reach $5 billion by the end of 2016.  The “Internet of Things”…


A Loyalty Management Screenplay

By Adam Sarner | June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs. However, more than one-third of participants report never using those programs. Traditional…