You’ve heard it so many times by now – SOA success isn’t primarily about technology, it’s about process, organization, culture and people. So issues like how you pick the right people, how you make the most of your teams, how you promote excellence and change are crucial. We are pleased to announce a keynote that will help and guide our audience with some of these questions. Renowned author Malcolm Gladwell, of “Tipping Point” and “Blink” fame, is out with a brand new book this November (“Outliers”) and has agreed to present the closing keynote of the Summit, drawing from his new and earlier work to show how to step outside of formal organizational hierarchies and leverage social and psychological dynamics to create powerful movements for change and success.

Here’s the kicker: If you attend his keynote, you get his latest “Outliers” book for free, and you can even get it signed by the author!