Gartner Blog Network

Performance Marketing Comes of Age

by Jake Sorofman  |  August 21st, 2014

I’ve been thinking about the idea of performance marketing, which—to most ways of thinking, at least—is seen as a relatively narrow discipline reserved for clicks-driven and digital commerce companies with the luxury of close proximity to the transactions that drive their business. But I think it’s a discipline that should...

Read more »

Crowd Missing from Vast Majority of Crowdfunding

by Anthony J. Bradley  |  August 20th, 2014

What do you envision of when you think of a Crowd? I think of a place with the bustling energy of people moving to and fro in a flurry of activity. Either somewhat synchronized like a New York City street during pedestrian rush hour or apparent pandemonium like 7:00 AM...

Read more »

Manufacturing Excellence as Supply Chains Go Digital

by Mark Atwood  |  August 20th, 2014

Digital Business, as Gartner defines it, is the blurring of the digital and physical worlds that is rapidly surrounding us. It's framed on an Internet of Things that are connected, visible, communicative, and manageable. From a Supply Chain perspective, this shift will provide both opportunities and challenges on two fronts...

Read more »

Marketers, Cynics, and the #ALSIceBucketChallenge

by Julie Hopkins  |  August 19th, 2014

Interesting times on social media these days.  The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of them…interestingly….are marketers.  Why, marketers? You know that there is some rare air being achieved here. These are not your...

Read more »

Gartner Says Consumer 3D Printing Is More Than Five Years Away

by Pete Basiliere  |  August 19th, 2014

Mainstream Consumer Adoption Will Take Time I blogged about our first Hype Cycle for 3D Printing when it was published. Our press release and the Hype Cycle graphic are now available at our public newsroom. Please let us know what you think. Subscribe to my blog posts — Simply click...

Read more »

CIOs start to taste the meringue and unload those pesky humans.

by Michael Maoz  |  August 19th, 2014

It has been three and a half years since IBM's multi-billion dollar Watson, an array of  supercomputing power, won the US television show Jeapordy. Despite some really funny errors, it did manage the very clever response to the answer: "A long, tiresome speech delivered by a frothy pie topping." Its...

Read more »

The Trouble with Bank Living Wills

by Andrew White  |  August 19th, 2014

More of the story of the failed submitted bank 'living wills' leaked out yesterday, on the front page of the US print edition of the Financial Times (see Fed blow to global banks over 'living wills').  All of the required eleven banks have 'failed', according to the Treasury, with the...

Read more »

Application Delivery Controller Tidbits

by Andrew Lerner  |  August 19th, 2014

We are currently working on the Application Delivery Controller (ADC) Magic Quadrant, and while reviewing responses from end-users/re-sellers that we survey, we came across some interesting data points... (well, to me at least). It still starts with load-balancing - Not surprisingly, 93% of folks we surveyed use the ADC for server load...

Read more »

Disrupting B2B Markets Does Not Happen Overnight

by Hank Barnes  |  August 19th, 2014

Market disruption. Those two words are extremely powerful and a goal for many technology providers.   Successfully disrupting existing markets give you an opportunity to rewrite the rules, create new categories, and drive tremendous growth. At the same time, it happens a lot less than provide marketing hyperbole would like...

Read more »

The Video of our “Social Software Smackdown: Yammer Versus Box Versus Salesforce” is Now Available Online

by Larry Cannell  |  August 15th, 2014

This week at our Catalyst Conference in San Diego, I hosted our first ever “Social Software Smackdown,” a panel discussion among Chris Yeh (Box), Steve Gillmor ( and Adam Pisoni (Yammer). I am happy to report that the video of this session is now available from Gartner Events on Demand...

Read more »

How the Role of Chief Marketing Technologist is Changing.

by Richard Fouts  |  August 15th, 2014

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing...

Read more »