Gartner Blog Network

How Does Your Brand’s Story Compare to the Next Best Alternative?

by Jake Sorofman  |  July 30th, 2014

The best marketing has always been about telling great stories—stories that engage audiences on an emotional level. The mad men of Madison Avenue have known this since the dawn of time (or Times Square, anyway, whose modern incarnation roughly coincides with the rise of mainstream marketing. But that’s another story...

Read more »

The Most Important IT-related Blog You Will Read today – possibly this year!

by Andrew White  |  July 30th, 2014

I wrote a blog July 16th called, “The US has lost its Economic, Free-Market Mojo”.  Turns out the front page and lead article in the US Print Edition of the Economist, July 19-23rd was called “America’s lost oomph”.  Talk about timing.  This lead article is very, very important to IT. ...

Read more »

Big Botched Data

by Svetlana Sicular  |  July 29th, 2014

Everybody talks about successes in big data. And everybody is curious about failures.  Today, I want to illustrate some typical causes of big data project failures with real-life examples, no company logos to show, sorry.  I'll give not necessarily "fail fast" scenarios, but also the uneventful and painful "fail slow."...

Read more »

Thanks for all the fish but I’m still hungry and I didn’t learn anything

by Carol Rozwell  |  July 29th, 2014

I’m constantly amazed at how enamored people are with numbers. Every time I give a presentation, I see people scribble down statistics about anything even if the validity or actionability of the number is questionable. I’m not arguing against the use of data for informed decision making, I’m just amused...

Read more »

Cloud Research Positions at Gartner

by Kyle Hilgendorf  |  July 29th, 2014

Gartner has two open positions covering cloud computing right now and I wanted to entice those of you that are interested to look at the positions, read this blog and if it sounds like a fit - apply.  Do not get hung up on the location of either of these...

Read more »

The First Corporate Selfies?

by Hank Barnes  |  July 29th, 2014

I am not a fan of selfies, at least for myself.   I have no huge problem with others who enjoy taking and sharing them, but it just feels a bit narcissistic to me. But then again, I don't enjoy getting my picture taken in general (For this post, I...

Read more »

Read Our Latest Research to Learn Why Monitoring Must Evolve to Meet Tomorrow's Demand

by Jonah Kowall  |  July 29th, 2014

I've been working on a pretty conceptual research project over the last few months. The research is finally out as of yesterday (7/28/14). The basic premise is that as the environments and technologies continually evolve and become more abstract and complex the monitoring tools need to evolve in the same...

Read more »

Transparency, people!

by Whit Andrews  |  July 29th, 2014

Over my coffee, I discover the most recent you're-part-of-Silicon-Valley's-little-aquarium story on The New York Times, which tells me OKCupid studied a bunch of people because science. We can't get enough of such outrages, of course. And there is no right to privacy, or to being unmolested in your pursuit of love....

Read more »

Amazon Advances the 3D Printing Market — or Does It?

by Pete Basiliere  |  July 28th, 2014

Not by much, that’s for sure, at least not now. But the potential is there. Amazon’s 3D Printed Products Store “enables customers to customize and personalize items like earrings, pendants, rings, bobble head dolls and more.” But look closely and today you’ll find 20 items composed of plastic jewelry, a...

Read more »

Retail Hype Cycle Helps to Cut Through Hype

by Robert Hetu  |  July 28th, 2014

The 2014 version of Gartner’s Hype Cycle for Retail Technologies is out! Large multichannel retailers should recognize that the retail industry is at another significant inflection point, and only a major transformation to digital business models is likely to ensure their survival. This is because it is no longer about...

Read more »

Develop Customer Personas for Better SFA Design

by Tad Travis  |  July 28th, 2014

Some time ago, a VP asked me "How can we ensure that we create a system that sales will want to use?"   This is a significant and important question, one with several possible responses.  Because this company was launching their first SFA system, I responded that it's important to deliver...

Read more »