Gartner Blog Network

Next Research: Back to Security Analytics and UBA/UEBA

by Anton Chuvakin  |  October 27, 2016

Our deception research is winding down and the paper is nearly ready, so we are thinking about what’s next. In fact, we are going to cook something really exciting: a...

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Symposium Notes – Day Four Returns to Data Security, and to Hadoop

by Merv Adrian  |  October 26, 2016

Thursday, the final day, reinforced a theme for the week: data security is heating up, and organizations are not ready. It came up in half of today’s final 10 meetings....

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Email: The Once and Future Marketing Channel

by Noah Elkin  |  October 26, 2016

What if I told you that email was the channel that would drive your marketing into an uncertain future marked by disruptive technology and rapidly shifting consumer behavior? You'd probably do...

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Internet of Things Cloud Platform Research

by Erik Heidt  |  October 26, 2016

  GTP is kicking off the next phase of our research on Internet of Things Cloud Platforms. The specific format, timing and scope for final publications has not been determined, but we...

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Just Published - 2016 Magic Quadrant for Security Awareness CBT

by Perry Carpenter  |  October 25, 2016

It's been a long road; but I'm happy to announce that this year's MQ for Security Awareness Computer-Based Training is now available for Gartner subscribers! My co-author, Joanna Huisman, and...

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New Research: Information Management Ma­turity — Critical Challenges, Real Remedies

by Andrew White  |  October 25, 2016

My colleagues Doug Laney and Michael Moran just published Information Management Maturity — Critical Challenges, Real Remedies. Data and analytics leaders such as chief data officers who apply Gartner's enterprise information...

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The 18th Century Cleric Who Invented Ad Tech

by Martin Kihn  |  October 25, 2016

Brian O'Kelley had a problem. The 25 year-old Princeton grad was parked at a Silicon Alley startup called Right Media, run by two refugees from DoubleClick. This was when digital...

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CMO Spending is on the Rise (Again!)

by Jake Sorofman  |  October 25, 2016

Every year, Gartner for Marketing Leaders follows the money, reporting on how marketing leaders allocate and prioritize their spending—and, by extension, how they telegraph what really matters. Gartner just published...

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Our “How to Plan, Design, Operate and Evolve a SOC” Paper Is Published

by Anton Chuvakin  |  October 25, 2016

As Augusto already mentioned, our SOC paper is out. Run, not walk, to read our “How to Plan, Design, Operate and Evolve a SOC” (Gartner GTP access required). The abstract...

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When a Guarantee Is Meaningless, Trust Diminishes

by Hank Barnes  |  October 25, 2016

I love guarantees as a marketing approach.   They can be very effective in building trust and reducing risk for customers.   And, often, the guarantee is really something that...

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