Gartner Blog Network

WhatsApp Removes Wall to Businesses - Businesses Pop Champagne

by Jenny Sussin  |  August 30, 2016

Over the last week or so, there have been a lot of news articles flying around about WhatsApp being open for businesses and businesses are losing their collective minds with...

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Magic Quadrant for Application Delivery Controllers, 2016

by Andrew Lerner  |  August 30, 2016

We just published the 2016 Magic Quadrant for Application Delivery Controllers (ADC), a market which many folks still refer to as load-balancers.  We evaluate 11 vendors that meet inclusion criteria...

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Dealing with the "happy customers won't do case studies" problem

by Hank Barnes  |  August 30, 2016

I'm not a big fan of definitives (although I sometimes, probably too often, use them), but I do feel confident that every technology marketer has experienced the problem of happy customers not...

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Six Reasons Customer Journey Mapping Fails (And What To Do About It)

by Augie Ray  |  August 29, 2016

Customer journey maps are a strong tool for marketers seeking to improve their brands' customer experience. Unfortunately, many marketers report that their customer journey mapping initiatives fail to drive the...

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Getting down to Business with Practical Metrics in Healthcare IT

by Andrew White  |  August 29, 2016

I noted a healthcare article last week that caught my eye: HIT Thing Why matching patient IDs is a critical challenge.  In a nutshell: ' "[T]he Office of the National...

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Who Will Train the Machine Learning Trainers?

by Andrew White  |  August 29, 2016

In last week's US print edition of the Economist there is an excellent article on the profit and peril of using machine learning.  The article is in the Finance and Economics...

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NEW RESEARCH: Self-Service Data Preparation Market Guide and Toolkit

by Andrew White  |  August 26, 2016

My colleague Rita Salam and others just published a couple of notes: Toolkit: Self-Service Data Preparation This Toolkit provides a filterable list of capabilities offered by self-service data preparation vendors. Data...

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Emerging Risks in Cybersecurity: Gartner's Top Ten Predictions

by John Wheeler  |  August 26, 2016

This week, I presented Gartner's top ten strategic predictions for security at the South Africa Reserve Bank Cybersecurity Conference in Johannesburg, South Africa. In my remarks, I explained that today’s...

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Voice of Customer (VoC) Platforms Become Customer Experience Platforms

by Augie Ray  |  August 25, 2016

Ten years ago, "voice of customer" (VoC) platforms were thought of as systems that sent surveys to collect feedback about customer satisfaction so that the data could be exported and...

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Avoid These Traps When You Create a Marketing Center of Excellence

by Annamaria Virzi  |  August 25, 2016

Interest in centers of excellence is soaring. The trend has taken hold in at least one high-profile area of marketing: analytics. In Gartner’s Data-Driven Marketing Survey last year, 36% of...

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