Achieving true “loyalty” from customers means that you have created a feeling of affinity or true affection towards your brand and its products and services. It means that sometimes, even when data suggests they should do otherwise, customers choose your company over others. Not easy to do, nor is it...
The Loyalty Hierarchy of Needs
by Adam Sarner | June 19th, 2013
Our Security Data Sharing Paper Publishes
by Anton Chuvakin | June 19th, 2013
It's with great excitement that I announce the publication of our paper “Information Sharing as an Industry Imperative to Improve Security.” It took a lot of research and a lot of brainstorming and conversations with people who are involved in active security data sharing now. “Collaborative defense is becoming much-needed...
Omnichannel or Multichannel? Try MyChannel
by Jake Sorofman | June 19th, 2013
It seems like every time I get together with digital marketers these days they break the ice with a persistent question of utmost importance: Omnichannel or multichannel?
Tomayto or tomahto, right? Maybe, but maybe not.
Word nerds and industry analysts tend to unite around semantic debates. But I’d suggest that...
Why CMOs Aren't Very Good Salespeople (When it Comes to Selling Brand Awareness)
by Richard Fouts | June 11th, 2013
When "awareness" is citied as the justification for a marketing investment, the room can get chilly. This is especially true in sales-driven, b2b circles. Why the chill? In the classic purchasing cycle (awareness, evaluation, buy, bond) awareness sits on the opposite side of what your CEO wants: revenue from new...
The Post-Apple WWDC Icon Obsession Belies An Appreciation of UX Design
by Brian Prentice | June 18th, 2013
The series of tubes we affectionately know as the internet has been abuzz over the last week with talk of Apple's flat design detour with iOS7. As with anything aesthetic, there's bound to be be the highly positive views and the highly critical. We've seen psuedo-conspiracy theories emerge along with...
Instart Logic launches a new kind of acceleration service
by Lydia Leong | June 17th, 2013
There have been three core techniques for accelerating content and application delivery over the Internet -- caching ("classic" CDN), network optimization (think protocol tricks, like F5 Web Application Accelerator on the hardware side, or Akamai DSA on the service side), and front-end optimization (FEO, think content re-write, like Aptimize/Riverbed or...
What your Chief Digital Officer will be reading this summer?
by Andrew White | June 17th, 2013
Book Review: Converge – Transforming Business at the Intersection of Marketing and Technology, by Bob Lord and Ray Velez, 2013, Wiley.
This is a slightly longer book review than I normally do since the topic of the book is relevant to parts of my coverage area, and also a hot topic...
Testing Multichannel Web Apps
by Danny Brian | June 17th, 2013
We'll be talking a lot about Web technologies and multichannel strategies like responsive design at the upcoming Catalyst conference. Here is a preview of that content.
http://www.youtube.com/watch?v=Xsd86hY-Q90...
A Day in the Life of an IT Grunt
by Jack Santos | June 17th, 2013
A group of us have enjoyed reading this recent missive from deep inside the bowels of Microsoft:
http://ahmetalpbalkan.com/blog/8-months-microsoft/
Reaction to Mr. Balkan’s post usually ends up in one of two camps:
“Disgruntled Employee Land” – Can you believe this guy? He ain't working at Microsoft much longer
-or -
“What’s...
Don’t Just Cut "IT" Costs, Optimise.......
by Ian Bertram | June 16th, 2013
The GFC may be behind us, but that doesn’t mean companies have any less focus on cutting costs. With CIO budgets essentially flat, and demands for innovation increasing, IT cost reduction is on the agenda for many enterprises in 2013. Even in growing Asia Pacific economies like China, Korea and...
Two Inconvenient Truths about IT Compliance
by Erik Heidt | May 17th, 2013
I am very pleased to announce that my first document Achieving IT GRC Sucess has published this week and is now available to Gartner for Technical Professionals subscribers. The research and writing process led to many interesting conversations about governance, risk management and compliance with clients and colleagues. Let's examine two...
