Gartner Blog Network

The Ultimate Key to CMO Tenure: Align Up, Down and Sideways Expectations

by Laura McLellan  |  April 21st, 2014

“Under what conditions is it possible for a CMO to achieve all the expectations for growth, revenue, profit, innovation, customer relationships, new technologies, etc. placed on them?”  That’s the question someone asked me this week.  When I started to think about the answer, the first thing that came to mind...

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Apple Design - Finally Losing its Edge?

by Andrew White  |  April 21st, 2014

I blogged the other day (Apples' Cardinal Sin - A More Complex User Experience) regarding how Apple had committed a cardinal sin.  The vendor had taken what was a simple user capability and "innovated" to the point where it became complex and unseable.  Before a recent IOS 7 update, telling...

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Delivering on the Oath of Privacy

by Richard Fouts  |  April 18th, 2014

Buyers and sellers agree that sharing information produces value. They also agree that consumer privacy should be protected in such an exchange. Where disagreement arises is the degree to which the parties benefit.  In a Forbes study titled “The Promise of Privacy, Respecting Consumers’ Limits While Realizing the Marketing Benefits...

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Innovative and Cool Technology and Service Providers Drive Sustainability Business Opportunity

by Bettina Tratz-Ryan  |  April 18th, 2014

What do eComau, reBuy, GQuotient and Vigyanlabs have in common with the Lawrence Berkeley National Laboratory and Northwestern University (Evanston, Illinois)? They have been selected by Gartner as the 2014 Cool Vendor for Sustainability and Green IT for their ability to develop and innovate a product, concept or solution which...

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The real cost of VDI storage

by Gunnar Berger  |  April 18th, 2014

Anyone that has seen me present in the past two years has listened to me rant about the high cost of desktop virtualization and I did not hesitate to put the blame directly where it belonged: storage vendors. We've seen some crazy numbers at Gartner, upwards of $1000 per desktop...

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Network Disaggregation is Cool

by Andrew Lerner  |  April 17th, 2014

There has been a lot of talk lately around white-box switching and the associated concept of network switching "disaggregation". While understood by cloud service providers and/or operators of really large networks, the term “disaggregation” is not widely recognized in the mainstream.  What is it? The easiest way to explain it is by...

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The age of the senses, moving from marketing to service.

by Michael Maoz  |  April 17th, 2014

Perhaps less a backlash to the Digital Age than a result of, more companies are latching on to the primal role of the senses in driving the brand. In full disclosure, one of my daughters is a marketing Wunderkind at Sephora in San Francisco, the epicenter of the sensorial. Walking...

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What Is DOOH? (Hint: It Has Nothing To Do With Homer Simpson)

by Martin Kihn  |  April 17th, 2014

Moving on for a moment from the hub-bub of last week, I wanted to train the rotoscope on a stealthy, neglected element of many a digital marketing plan: digital out-of-home (DOOH). It's evolved from simple displays to immersive public environments that are networked, interactive and targetable. Emerging from a speedbump...

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Contribution : Cool Vendors in IT Operations Management

by Jonah Kowall  |  April 15th, 2014

In addition to the Unified Communications coverage I also participated in research around IT Operations management software. I contributed a write-up of a small innovative Boston area company Centerity, who provides unified monitoring technology. The simplicity and focus of organizations to simplify and reduce the cost of availability monitoring is...

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Threat Assessment - A Tough Subject (And Sharks with Fricking Lasers!)

by Anton Chuvakin  |  April 16th, 2014

In addition to my threat intelligence work, I am also updating an older GTP/Burton paper on threat assessment (see “Threat Assessment in Dangerous Times” [GTP access required]) WTH is “threat assessment”, apart from a subject that hardly anybody seems to care about? Is it part of risk assessment? Is it...

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AWS moves from ECU to vCPU

by Kyle Hilgendorf  |  April 16th, 2014

In a quiet move yesterday, Amazon Web Services apparently abandoned their Elastic Compute Unit (ECU) approach to describing and selling EC2 instance types and towards a more traditional vCPU approach. This was done without any formal announcement and I wonder what effect it will have (positively or negatively) on customers....

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