Gartner Blog Network

'Buy' Button Won't Equal Social Marketing ROI

by Jennifer Polk  |  September 26th, 2014

Both Facebook and Twitter are adding ‘Buy’ buttons to their social networking sites, which could make it easier to connect social marketing to sales. But the 'Buy' button may not be the key to social marketing ROI. Unfortunately, marketers may not be ready to connect the dots between social marketing and ROI. Although business...

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Advertising Is Not Dead -- It's Not Even Resting

by Martin Kihn  |  September 26th, 2014

Advertising's epitaph is in the workshop, waiting only for the weekend to entomb the relic of a simpler time. It's only a moment -- we're told -- before brands no longer pay to be in put in front of people but rather generate their own apps and content so intrinsically...

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Survey Shows High Importance of Mobility for Sales Organizations

by Robert Desisto  |  September 29th, 2014

At a July 2014 Webinar on Mobile Selling attended by more than 80 IT and sales force automation (SFA) application managers, Gartner asked several questions about the use of smartphones and tablets with sales organizations. The questions involved device adoption, mobile OS preferences and business results achieved through mobility. The...

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You Say You Want a Revolution?

by Julie Hopkins  |  September 29th, 2014

It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email deliverability…or search campaign optimization…or responsive design. When events hit our calendar we get a chance to lift our heads, look around, eat massive amounts of salty...

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Is it Time For a DBMS Mass Extinction?

by Nick Heudecker  |  September 26th, 2014

On Sept 19, 2014, InfiniDB (formerly Calpont) announced it was closing its doors after failing to secure financing to continue operations. Establishing differentiation in a crowded market and competing over a finite supply of large enterprises eroded InfiniDB’s position. It’s easy to think this is an isolated story of a...

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When is a product not (really) a product?

by Rob Addy  |  September 29th, 2014

Larry Ellison appears to believe that the number of products Oracle sells is important. In his view, more is better. But reviewing his OpenWorld keynote slides from yesterday, many of the purported software "products" appear to be little more than customer specific releases, industry variants, product features or feature sets...

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Countdown to Symposium: 30 Ways to Innovate with Information

by Doug Laney  |  September 5th, 2014

The countdown to Gartner Symposium is on! So for each day over the next month in this space you will see a countdown of my favorite ways actual organizations are transforming business processes and inventing new business models and offerings using available information assets, big data and analytics. Don't just...

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Business leaders: in the Internet of Things, remember products need names.

by Mark Raskino  |  September 29th, 2014

Recently, I was using a gym in a hotel I visit once a year. The management had replaced all the fitness machines and I was keen to discover what the latest equipment can do.  There was better integrated TV, touch screen controls, and some local gamification – showing me my...

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In-Memory DBMS vs In-Memory Marketing

by Donald Feinberg  |  September 28th, 2014

Recently, we published a Market Guide for In-Memory Computing. The document covers all forms of IMC, including Database Management Systems (DBMS). Gartner defines In-Memory Computing (IMC) as a computing style where applications assume all the data required for processing is located in the main memory of their computing environment. Although...

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Initial Post

by Charles Eschinger  |  September 28th, 2014

I'm embarrassed to say that through my 17+ years with Gartner I haven't Blogged, but as they say there's no better time then than the present to start. What can you expect from my posts, a bit of everything to do with enterprise applications (ERP, SCM and CRM), Cloud, Latin...

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Find Security That Oursources Badly!

by Anton Chuvakin  |  September 27th, 2014

In this post, I wanted to touch on a sensitive topic: what security capabilities outsource badly? Keep in mind that this post is Anton contemplating a topic, not a Gartner research position (BTW, I don’t slap this disclaimer on every post, but I feel that it is strangely appropriate here)...

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