For many marketing leaders, contemplating the range of digital marketing options can feel like gazing up at the stars. It’s awesome and infinite—at once inspiring and intimidating.
You hear this in the voice of so many digital marketers today. They’re fired up by big visions. But they often have more...
Great Content is the Great Equalizer
by Jake Sorofman | May 21st, 2013
VMware joins the cloud wars with vCloud Hybrid Service
by Lydia Leong | May 21st, 2013
Although this has been long-rumored, and then was formally mentioned in VMware's recent investor day, VMware has only just formally announced the vCloud Hybrid Service (vCHS), which is VMware's foray into the public cloud IaaS market.
VMware has previously had a strategy of being an arms dealer to service providers...
Private PaaS is For Real
by Eric Knipp | May 20th, 2013
Large enterprises are very interested in the PaaS value proposition, but much less interested in making strategic commitments to public PaaS. This is generally true of public cloud overall. Only in the SaaS area do we see substantially less durdling by our enterprise clients. My working theory is that this is...
Do you need intelligent item numbering schemes in your business applications?
by Andrew White | May 21st, 2013
In the print edition (May 11-17th, 2013) of the Economis, the Buttonwood article, “Age shall weary them” (page 78), queried a major question for many of us – where will prodctivity come from given that the West’s working population is getting old (and probably, all other things being equal, less...
Alert-driven vs Exploration-driven Security Analysis
by Anton Chuvakin | May 20th, 2013
Is alert-driven security workflow “dead”?! It is most certainly not. However, it is being challenged at some enlightened organizations that deploy SIEM, network forensics or other analytics technologies (notice how elegantly I am avoiding the marketer-corrupted term “big data” ). A fellow SIEM literati once called it using “tech support...
10 Years on, and it still matters?
by Gregor Petri | May 20th, 2013
Five Benefits For Multichannel Inbound/Outbound Fusion
by Adam Sarner | May 8th, 2013
Marketers have been shifting investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, two-way, interaction-driven campaigns that are more dialogue driven, more measurable, and that are able to achieve higher response and conversion rates.
To do this, marketers are increasingly extending multichannel marketing from purely outbound campaigns to include inbound...
A warm welcome to the Shibboleth Consortium!
by Mary Ruddy | May 20th, 2013
Congratulations to the Shibboleth project on the launch of the Shibboleth Consortium https://blogs.internet2.edu/archives/1616 .
The Shibboleth project is an open-source implementation of SAML that is widely used by research and educational institutions. It is great to see the official launch of the international Consortium, which will provide a mechanism for...
The Travesty of Security Questions: +1
by Craig Roth | May 20th, 2013
Jack, I think you’re on to something with your post on The Travesty of Security Questions. In addition to yours, I have my own issues with security questions. Life is complicated and doesn’t offer easy answers to these questions. First is one you touched on, which is the ambiguity built...
The Travesty of Security Questions
by Jack Santos | May 20th, 2013
It used to be a good idea. Ask something that was immediately obvious and only knowable by YOU or a very few people – and make it the last line of defense for a password reset or some other high-security function. Mother’s maiden name. City you were married in. Make...
Yahoo Goes Big and Buys Tumblr
by Allen Weiner | May 19th, 2013
In what has been a relatively slow year for big acquisitions in the tech world, Yahoo’s board has approved a billion-dollar-plus layout to buy Tumblr, a blogging platform that has over 100 million blogs as of mid-May 2013. For Yahoo, the Tumblr purchase represents its first big move under Marissa...
