Gartner Blog Network

Influencer Marketing: Trading on Trust

by Jennifer Polk  |  February 5, 2016

"It takes two to do the trust tango--the one who risks (the trustor) and the one who is trustworthy (the trustee); each must play their role.” ~ Charles H. Green, The...

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New Research: Magic Quadrant for Business Intelligence and Analytics Platforms

by Andrew White  |  February 5, 2016

My colleagues, led by Josh Parenteau, just published this: Magic Quadrant for Business Intelligence and Analytics Platforms.   The BI and analytics platform market's multiyear shift from IT-led enterprise reporting...

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The Super Bowl of Ad Measurement

by Andrew Frank  |  February 5, 2016

Everybody’s blogging about Super Bowl 50 and advertising, for good reason: it provides an annual measure of the movement of the tectonic plates of media as the massive continent of...

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The Measure of Mistakes and the Meaning of Metrics

by Andrew White  |  February 5, 2016

What an opportunity - I can muse on data and analytics while at the same time on economics. I have argued before that inflation is running at a higher rate...

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IBM iX, The Whole Egg, and the Agency of Tomorrow

by Jay Wilson  |  February 5, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and in Europe, along with Columbus, OH based Resource/Ammirati. It’s easy...

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Incident Response Becomes Threat Response ... OR Does It: IR Research Commencing

by Anton Chuvakin  |  February 5, 2016

As planned, we are starting our research effort on EDR, but also one on security incident response (IR), a topic we last touched in 2013. Most likely, we will be...

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Xerox Reaches a Fork in the Road and Goes Both Ways

by Pete Basiliere  |  February 4, 2016

Xerox will split in two by year end. Different companies, different roads, each with its own obstacles. My colleagues Ken Weilerstein, Cathy Tornbohm and Andy Neff published their “First Take”...

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5 Reasons The Amazon Store Makes Sense

by Robert Hetu  |  February 4, 2016

Stores will be a foundation of consumer retail until a majority of things can materialize in our homes through some wonder of physics.  It has seemed obvious for a few...

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Gartner is hiring again!

by Douglas Toombs  |  February 4, 2016

Just over four years ago, my colleague Lydia Leong posted a blog entry which caught my eye, titled "Five reasons you should work at Gartner with me".  I applied, went...

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Is Advertising Dead? (Super Bowl Edition)

by Martin Kihn  |  February 4, 2016

The Big Game is advertising's biggest night - a combination Raspberry Festival and Oscarcast. So it seems almost ungrateful to ask if in fact it's become a kind of parade...

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