Gartner Blog Network

Branding Issues and Australian Life Guards

by Jeffrey Mann  |  November 23rd, 2014

I've been in Australia for the last week or so for the Symposium event here, and was lucky enough to spend some time on a couple of the beaches in Gold Coast and Sydney. As well as being impressed by the scenery, sun and great swimming, the respect shown for...

Read more »

Book Reviews: Monetary Theory, Bretton Woods and the Gold Standard

by Andrew White  |  November 22nd, 2014

Two books - one from 2009 and the other from 1936.  A great pair I can tell you! Monetary Theory and Bretton Woods, Filippo Cesarano, Cambridge, 2009.  Wow – what a book!  One of the four books I annotated most – the others being Does IT Matter. Nation of Takers and...

Read more »

How Can CIOs Compete When Every Business Unit Is A Technology Startup?

by Peter Sondergaard  |  November 22nd, 2014

When you think about a digital startup, the first image that usually comes to mind is one of a loft-like open space populated by casually dressed smart young things with faces illuminated by the screens of their MacBook Pros jammed along communal tables. But stereotypes are always dangerous. What if...

Read more »

What We Can Learn from Google Contributor

by Andrew Frank  |  November 21st, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its ads. On closer inspection though, the Google Contributor is genius, and likely to be full of insightful discoveries for marketers and...

Read more »

Measuring Marketing's Business

by Adam Sarner  |  November 21st, 2014

If there was one enduring, critical mission statement for marketers it would be: Marketers must prove that they can close business. Global economies and company growth periods rise and fall. In good times, marketers will need to prove that they directly add to the bottom line. In bad times, marketing...

Read more »

Take the CMO Leadership Quiz

by Jennifer Beck  |  November 14th, 2014

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s a tough gig to actually train someone to lead even...

Read more »

Retailers Brace for the Holiday Breach Season

by Avivah Litan  |  November 19th, 2014

Holiday shopping season is upon us and is the busiest season of the year for hackers and shoppers alike. 2014 will be no exception and we should brace ourselves for more high profile cyber-attacks although this time, they are likely to gain much less public attention. Consumers have rightfully learned...

Read more »

I am Loyalist, Read My Tweet. Please?

by Julie Hopkins  |  November 20th, 2014

Background. When I’m not working, parenting, or cleaning up my house, I’m running.  I’ve been running for 25 years, and run (or work out) most days. I’ve done two marathons, several half marathons, dozens of 10K and 5K races, and last year set a streak of 153 days of running...

Read more »

How Smart Are We Really? (hint -- not very but help is on the way...)

by Tom Austin  |  November 20th, 2014

Another proposal for a new alternative to the ’Turing test’ has emerged. It’s not interesting if you’re trying to determine if technology has finally equalled or surpassed human intelligence (whatever that is.) It is interesting because it provides a different approach to quantifying relative differences between machines but it’s too...

Read more »

Big Business Fail: Makers and Startups Are The Ones Shaping the Internet of Things

by Pete Basiliere  |  November 20th, 2014

They are driving the acceptance, use and growth of the IoT through the creation of a multitude of niche applications. The ramifications Makers and startups on your organization's long-term success are fundamental and crucial. My colleague Jim Tully and I published a piece of “Maverick” research about the IoT a...

Read more »

Healthcare IT adoption can be spurred by leveraging ‘Economics’ & ‘Design’

by Anurag Gupta  |  November 19th, 2014

A question often asked by the large health systems & providers is: Ok, so we have implemented that multi-million dollar Healthcare IT solution along with the ‘world class’ Electronic Health Record. Now the only thing that remains is to make sure that users use it! Consistent adoption of health IT solutions...

Read more »