Gartner Blog Network

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

by Andrew Frank  |  July 21, 2017

Gartner’s 2017 Hype Cycle for Marketing and Advertising is out (subscription required) and, predictably, AI for Marketing has appeared as a new dot making a rapid ascent toward the Peak...

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Gartner Webinar - Building a Business from Analytics and BI: finding the Hotspots - July 25

by Andrew White  |  July 21, 2017

This Tuesday, our very own Alys Woodward and Jim Hare will be hosting a webinar: Building a Business From Analytics and BI - Finding the Hotspots. Join us for 60 minutes:...

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Six Degrees of Marketing Identity

by Martin Kihn  |  July 21, 2017

Imagine two scenarios: Scenario #1: Lizzy shops for a tartan dog leash on Leashy.com and makes a purchase. She is bombarded with ads for the same leash for months. Frustrated,...

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Will Data Catalogs Last That Long?

by Andrew White  |  July 21, 2017

As you may know there is a lot of hype related to data catalogs.  Of course, if you are as old and ugly as I am you know that IT...

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The Good, The Bad, and the Get on with It (Interesting Economist Articles This Week)

by Andrew White  |  July 21, 2017

I read this week's Economist in two parts: the first half in my way from Atlanta to Seattle and the second half on my way from Seattle to Vancouver.  I...

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Serverless is not networkless

by Andrew Lerner  |  July 21, 2017

Serverless is pretty hot right now, so I asked one of our serverless analysts Arun Chandrasekaran a few questions on the topic... Q - What is serverless, is it a new...

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Marketing Cost Optimization - Your Summer Essential

by Ewan Mcintyre  |  July 21, 2017

Along with long school holidays and allergies, summer means budget season for many marketers. Regardless of the time of year, budgets should never be far from your thoughts – blindingly...

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What Is Artificial Intelligence? I Can't Define It, But I Know It When I See It

by Craig Roth  |  July 21, 2017

When considering how to draw the line between whether an application is AI or not, I'm tempted to paraphrase U.S. Supreme Court Justice Potter Stewart: I shall not today attempt...

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Different Brands Have Different Reasons To Improve Customer Experience

by Augie Ray  |  July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among...

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Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

by Kirsten Newbold  |  July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) –...

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