Gartner Blog Network

What is Marketing?

by Richard Fouts  |  April 23rd, 2014

The shortest definition?  “Meet needs profitably.”   Tesla (and now, BMW) have both discovered that people who crave luxury automobiles are also passionate about sustainability. Uber responds to urban dwellers, stressed by the unreliability of hailing a cab when they need it most. ZocDoc provides same-day doctor appointments to those requiring...

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What's a 'Hub,' Anyway?

by Martin Kihn  |  April 23rd, 2014

There has been much discussion of late, whispered in the hushed corridors of Gartner for Marketing Leaders' virtual HQ, on the subject of hubs, clouds, suites -- you know, those mysterious items that promise to be a kind of ERP for marketing. So storied are the expectations around these looming...

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I am Serious, and Don't Call it Marketing Automation

by Todd Berkowitz  |  April 23rd, 2014

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What Hemingway would say to the CIO on Customer Engagement

by Michael Maoz  |  April 23rd, 2014

The IT street beat has been a-drum with talk of data. During client enquiry it is a good habit to ask the folks on the call what their job titles are, though I eschew one for myself. Here is a list of the titles that I have not expected to...

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My “2014 theme” has emerged: Master Data Management is not Effectively Aligned with Business Value

by Andrew White  |  April 22nd, 2014

In 2013 I had a “theme” that summarized the whole year.  On stage at our worldwide Master Data Management summit's I said that theme was “Making Information Governance Stick”, and I blogged on this from time to time.  In 2012 and 2013, a notable number of end users were struggling...

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Just-in-Time Advocacy Marketing - A New Trust and Revenue Building Opportunity

by Hank Barnes  |  April 22nd, 2014

Offering Web site visitors the ability to chat---at the time of their choosing--is something that is valuable (But please, don't have your chat window pop up on the screen without the visitor asking---it is annoying and disruptive).   And at least one company, Needle, is providing a way to take...

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Zombies, Zombies Everywhere!!!

by Jeff Brooks  |  April 21st, 2014

I’ve kept you waiting long enough…so it’s time to conclude the zombie story. Here it is, and I promise next time I blog it will be on something less fictitious. (Maybe) How Infrastructure and Operations Caused the Zombie Apocalypse – A Fable about Immaturity and Poor Metrics (Part 3)  The...

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The Ultimate Key to CMO Tenure: Align Up, Down and Sideways Expectations

by Laura McLellan  |  April 21st, 2014

“Under what conditions is it possible for a CMO to achieve all the expectations for growth, revenue, profit, innovation, customer relationships, new technologies, etc. placed on them?”  That’s the question someone asked me this week.  When I started to think about the answer, the first thing that came to mind...

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Innovative and Cool Technology and Service Providers Drive Sustainability Business Opportunity

by Bettina Tratz-Ryan  |  April 18th, 2014

What do eComau, reBuy, GQuotient and Vigyanlabs have in common with the Lawrence Berkeley National Laboratory and Northwestern University (Evanston, Illinois)? They have been selected by Gartner as the 2014 Cool Vendor for Sustainability and Green IT for their ability to develop and innovate a product, concept or solution which...

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The real cost of VDI storage

by Gunnar Berger  |  April 18th, 2014

Anyone that has seen me present in the past two years has listened to me rant about the high cost of desktop virtualization and I did not hesitate to put the blame directly where it belonged: storage vendors. We've seen some crazy numbers at Gartner, upwards of $1000 per desktop...

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Network Disaggregation is Cool

by Andrew Lerner  |  April 17th, 2014

There has been a lot of talk lately around white-box switching and the associated concept of network switching "disaggregation". While understood by cloud service providers and/or operators of really large networks, the term “disaggregation” is not widely recognized in the mainstream.  What is it? The easiest way to explain it is by...

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