Gartner Blog Network

Amazon: Do As They Say, Not As They Do

by Robert Hetu  |  February 21, 2017

There was a constant and pervasive theme at NRF 2017 in NYC this past January. It centered around what to do about the threat of Amazon. Great, finally the market...

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First Look: Canon Océ ProStream

by Pete Basiliere  |  February 21, 2017

Very good print quality, novel design, quick speed, long and sure to give competitors pause, the newest Canon inkjet web press is worth a look. I traveled to Poing Germany,...

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Four Ways Customer Experience Projects Can Go Off the Rails

by Jake Sorofman  |  February 21, 2017

There are a lot of reasons customer experience projects can fail, from lack of visible executive support to misaligned incentives to a culture that doesn’t celebrate and reinforce the primacy...

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"We Lost the Battle But Won the War": A Conversation with Megan Pagliuca

by Martin Kihn  |  February 21, 2017

As CEO of Omnicom Media Group’s Accuen since 2015, Megan Pagliuca has been inspiring the “next evolution of programmatic” – focusing on open pricing, automation and elevating machine-driven media from a...

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Suit Up for the Gartner Marketing Conference to See How an NBA Team Creates Winning Mobile Moments

by Mike Mcguire  |  February 21, 2017

NBA basketball games – good NBA basketball games – always have a dynamic ebb and flow of athleticism and coaching strategy with the fans amplifying the narrative of the game...

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Presentation Problems - Ending with A Whimper

by Hank Barnes  |  February 21, 2017

Recently, my colleague David Yockelson shared his thoughts on "the best sales deck ever."   That post, as well as several reviews that I have done recently of client, and Gartner...

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Gartner's Data and Analytics Summit 2017 Keynote - Some thoughts

by Andrew White  |  February 20, 2017

As I sat through the keynote I made some notes to record my observations and key messages I noted.  I thought it worthwhile to share them - so here you...

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Paying for what you use - too much to expect from SaaS?

by Stephen White  |  February 20, 2017

By definition cloud computing should deliver an elastic solution which is metered by usage, thus as the organization needs to increase or decrease consumption, that is measured and costs adjust...

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Being Customer First At The Upcoming Gartner Digital Marketing Conference

by Augie Ray  |  February 18, 2017

What does it mean to be “customer first,” and how can companies adopt a more customer-first mindset? That is the focus of one of the tracks at the upcoming Gartner...

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Benefits and Value Statements: Not the Same Thing

by David Yockelson  |  February 17, 2017

When tech providers create their messaging, there are often the inevitable "features vs. benefits" authoring tasks in which product or content marketers attempt to wrest IT or business benefits from sets of...

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