Gartner Blog Network

Understand Customer Behavior to Win at Retail

by Robert Hetu  |  January 27th, 2015

Providing every existing or potential customer with one view of the retailer, where the customer sees no observable difference between experiences across the retailer's channels, is pivotal for success within the consumerized retail environment. However, facilitating a consistent experience for millions of customers across thousands of retailer touchpoints is proving...

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Reference Customers

by Andrew Lerner  |  January 27th, 2015

In talking to clients,  we often guide them to ask for reference customers.  This is particularly important for emerging technology such as SDN. However, clients have asked for more detail around what specifically to ask these reference customers. In addition, as analysts we take a lot of reference calls, I probably do...

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Cool Vendor Pick: Graylog

by Jonah Kowall  |  January 27th, 2015

There has been a lot of interest over the last 12 months in products based on open source for monitoring and management. In the area of log analysis, Elasticsearch has been a player which has strengthened with the growing investments in the space. The awareness has been greatly increased in...

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Five Tips for Companies Considering Cyber Insurance

by John A. Wheeler  |  January 27th, 2015

As cyber attacks and data breaches are surfacing on a daily basis, our clients are looking for ways to mitigate the risk associated with these events. One of the most popular methods being explored is the use of cyber insurance. But, just what is cyber insurance? Gartner defines cyber insurance...

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The Sales Shift from Gatekeeper to Expediter

by Hank Barnes  |  January 27th, 2015

Yes, I apologize if I am adding yet another post to the mass of content about how sales needs to shift.  But I hope you add this one to your "useful" pile and not your "I hope I never hear that again" pile. After thinking about my post last week...

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Multichannel Marketers Think Multidimensional

by Adam Sarner  |  January 27th, 2015

As the Gartner for Marketing Leaders team heads down on another round of market research for our yearly Multichannel Campaign Management Magic Quadrant for April 2015, I want to underline the importance for vendors ( and for marketers themselves) not to limit multichannel marketing to pure channel centric thinking,  an...

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3 Ways Retailers Are Bridging Online and Offline Commerce Experiences

by Jennifer Polk  |  January 23rd, 2015

Last week, over 30,000 people converged on NYC for NRF to learn the latest retail trends. One of biggest takeaways was that NRF now looks a lot like Shop.org. Digital technology is no longer a side dish, it’s the main entrée, with retailers lining up to hear about mobile marketing...

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The incurable problem with data fitness

by Andrew White  |  January 27th, 2015

I was reading an end-users strategy document for their upcoming Master Data Management (MDM) program.  As part of the strategy there is a significant technology decision – to go for a packaged solution from any number of software vendors, or to develop their own custom or bespoke solution. There was...

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Do You Want "Security Analytics" Or Do You Just Hate Your SIEM?

by Anton Chuvakin  |  January 26th, 2015

Now that I’ve taken a fair number of “security analytics” client inquiries (with wildly different meanings of the phase), I can share one emerging pattern: a lot of this newly-found “analytics love” is really old “SIEM hatred” in disguise. A 101% fictional and slightly over-dramatized conversation goes like this: Analyst:...

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Sony says there was no material financial impact from the hack. Really?

by Richard Hunter  |  January 26th, 2015

In an announcement titled "Submission of an application for approval of extension of deadline to file the quarterly securities report for the third quarter of the fiscal year ending March 31, 2015" (see the full statement here), Sony Corporation notes that: "... today that it has filed with the Financial Services Agency...

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Five Best Practices to Improve Your Sales Roadmap Planning Process

by Tad Travis  |  January 26th, 2015

 The topic of B2B sales enablement — a broad classification of processes and solutions for sales force automation (SFA) deployments that make it easier for salespeople to sell, or for clients to do business with you — is a notable movement, as evidenced by the volume of inquiries that Gartner...

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