Gartner Blog Network

What is the state of your firms' Information Quality Deficit (IQD)?

by Andrew White  |  April 17th, 2014

I blogged today one of my personal passions – economics – and specifically on the unspoken importance each countries trade balance, and how a long sustained current account deficit eventually is a major issue.  The trade balance KPI is a public reflection of long term issues, and ultimately, a cause...

Read more »

The age of the senses, moving from marketing to service.

by Michael Maoz  |  April 17th, 2014

Perhaps less a backlash to the Digital Age than a result of, more companies are latching on to the primal role of the senses in driving the brand. In full disclosure, one of my daughters is a marketing Wunderkind at Sephora in San Francisco, the epicenter of the sensorial. Walking...

Read more »

What Is DOOH? (Hint: It Has Nothing To Do With Homer Simpson)

by Martin Kihn  |  April 17th, 2014

Moving on for a moment from the hub-bub of last week, I wanted to train the rotoscope on a stealthy, neglected element of many a digital marketing plan: digital out-of-home (DOOH). It's evolved from simple displays to immersive public environments that are networked, interactive and targetable. Emerging from a speedbump...

Read more »

Contribution : Cool Vendors in IT Operations Management

by Jonah Kowall  |  April 15th, 2014

In addition to the Unified Communications coverage I also participated in research around IT Operations management software. I contributed a write-up of a small innovative Boston area company Centerity, who provides unified monitoring technology. The simplicity and focus of organizations to simplify and reduce the cost of availability monitoring is...

Read more »

Threat Assessment - A Tough Subject (And Sharks with Fricking Lasers!)

by Anton Chuvakin  |  April 16th, 2014

In addition to my threat intelligence work, I am also updating an older GTP/Burton paper on threat assessment (see “Threat Assessment in Dangerous Times” [GTP access required]) WTH is “threat assessment”, apart from a subject that hardly anybody seems to care about? Is it part of risk assessment? Is it...

Read more »

AWS moves from ECU to vCPU

by Kyle Hilgendorf  |  April 16th, 2014

In a quiet move yesterday, Amazon Web Services apparently abandoned their Elastic Compute Unit (ECU) approach to describing and selling EC2 instance types and towards a more traditional vCPU approach. This was done without any formal announcement and I wonder what effect it will have (positively or negatively) on customers....

Read more »

Mastering your WAN

by Andrew Lerner  |  April 10th, 2014

The Masters golf tournament starts this week, and as branch users stream video, it can lead to a tradition of degraded WAN performance unlike any other.  If you’re looking for ways to address recreational Internet traffic, I’ve blogged about that here.  However, when evaluating WAN performance, it makes sense to take...

Read more »

Heartbleed hit your APIs too...Manage those dependencies!

by Gary Olliffe  |  April 16th, 2014

With all the media coverage of Heartbleed over the last few days it occurred to me that there has not been nearly enough coverage given to the impact of Heartbleed on web APIs, both from the perspective of a consumer and provider. When it comes to Heartbleed's impact on and...

Read more »

Making Digitally-Led Customer Experience an Operational Discipline

by Jake Sorofman  |  April 15th, 2014

Digitalization is blurring the boundaries between product, service and brand experiences. Take Gartner’s Nexus of Forces—the collision of cloud, social, mobile and big data—and smash it together with the forces of change in both behavior and expectations occurring in consumer markets today. The result is a brave new world that...

Read more »

10 Things to Look for Before You Post or Share Social Marketing Content

by Jennifer Polk  |  April 15th, 2014

It’s was a busy Monday in social media,  especially for brands like American Airlines who faced a Twitter threat from a teen and US Airways who committed a social marketing faux pas by sharing an inappropriate image on Twitter.  And while it’s easy to sit back, poke fun and pass...

Read more »

Wasted Words - Why Marketing Content Longer than 3 to 5 Items Does Not Work

by Hank Barnes  |  April 15th, 2014

I've long been a believer in simplifying your story and finding the 2 or 3 things that matter most, emphasizing those and leaving the rest for more interactive discussions (e.g. when responding to questions from your prospect).   When I bring this up, most people generally agree that it is...

Read more »