Gartner Blog Network

Gartner's Market Guide for Digital Content Management for Sales

by Tad Travis  |  July 1, 2015

Yesterday, Gartner published the first Market Guide for Digital Content Management for Sales  (accessible only to Gartner clients).   These solutions include capabilities like repositories, authoring tools, and collaborative environments and interfaces for...

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MRM is Dead. Long Live MRM.

by Jake Sorofman  |  July 1, 2015

Of all the capabilities in the modern marketer’s technology stack, marketing resource management—or MRM—is among the most necessary and unloved. Why MRM is necessary is of no great surprise. Marketing...

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A Curious Development in Master Data Management (MDM) Land

by Andrew White  |  July 1, 2015

I was on a vendor briefing in support of an upcoming Magic Quadrant (MDM of Product Data Solutions) when a vendor said, "We are selling an MDM solution" when in...

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Does Open Data Lead to Sleazy Data?

by Andrew White  |  July 1, 2015

The U.S. print edition of the Wall Street Journal carried an interesting article today called, "Doctors, Hospitals Got $6.49 Billion From Firms in '14".  The article reports on data made...

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Five Ways Marketers Are Using Advanced Analytics

by Martin Kihn  |  June 30, 2015

Interest from Gartner's marketing clients in advanced analytics is accelerating at a frantic pace. We have seen a rise in inquiry volume in the past year on an increasingly broad...

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Make measurement a team sport

by Richard Fouts  |  June 30, 2015

No single organization owns the intense competitive battlefield we call customer experience. Though marketing is best equipped to take the lead in competing on experience, it also requires the intense...

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Timing is Everything -- When is it right?

by Hank Barnes  |  June 30, 2015

I recently saw this short (under 7 minutes!) TED talk from Bill Gross on why startups succeed.  It is a must watch for any startup--or, perhaps more importantly, anyone thinking about...

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Russia and China - two foreign policy challenges

by Andrew White  |  June 30, 2015

I saw two interesting articles yesterday that wound up my foreign policy wheel: The Fearful foe that ought to unify Europe - Comment, Anne Applebaum, FT US Print Edition, June 26/27...

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Network Performance Monitoring and Diagnostics (NPMD) Magic Quadrant

by Cameron Haight  |  June 29, 2015

While we've kicked off the work on the next APM Magic Quadrant exerise (more on this later), I wanted to pass along information on some of my colleague's efforts with...

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Inclusion Criteria for the 2016 NPMD Magic Quadrant

by Andrew Lerner  |  June 29, 2015

There will be some changes for this year's version of the Network Performance Monitoring and Diagnostics (NPMD) Magic Quadrant. Sanjit Ganguli will be taking over as the lead author of...

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