There is a lot of hype related to “information as an asset”. One driver relates to how organizations are seeking to create a wholly new revenue stream through the monetization of their data. Though not really a new idea, the idea has new impetus due primaruly to the growing hype...
The Risks and Reward for monetizing your big data
by Andrew White | May 22nd, 2013
Lessons in Experience from My Favorite Technology Company
by Hank Barnes | May 22nd, 2013
I love music and I am an unabashed fan of Sonos. I think they could be considered a technology company since their entertainment solution is all about software and the Internet. But they really know that they are an entertainment company that happens to rely heavily on technology.
I started...
Useless Sales Pitch Slides #2
by Rolf Jester | May 22nd, 2013
Having looked at the most useless sales pitch slide of all -- the "common differentiators" -- in a previous post http://blogs.gartner.com/rolf-jester/?p=39, let's continue with #2. The regularity with which these ineffective slides appear is alarming. It's as though their creators all went to the same school of bad sales presentations....
How Government CIOs Can Win the Digital Battle
by Andrea Di Maio | May 22nd, 2013
Last week I spoke to a local government CIO about innovation. We discussed about the impact of digital, open data, social media and more. When I made my usual point about the imbalance in the use of open data and more in general of digital innovation toward external impact and...
Great Content is the Great Equalizer
by Jake Sorofman | May 21st, 2013
For many marketing leaders, contemplating the range of digital marketing options can feel like gazing up at the stars. It’s awesome and infinite—at once inspiring and intimidating.
You hear this in the voice of so many digital marketers today. They’re fired up by big visions. But they often have more...
VMware joins the cloud wars with vCloud Hybrid Service
by Lydia Leong | May 21st, 2013
Although this has been long-rumored, and then was formally mentioned in VMware's recent investor day, VMware has only just formally announced the vCloud Hybrid Service (vCHS), which is VMware's foray into the public cloud IaaS market.
VMware has previously had a strategy of being an arms dealer to service providers...
Private PaaS is For Real
by Eric Knipp | May 20th, 2013
Large enterprises are very interested in the PaaS value proposition, but much less interested in making strategic commitments to public PaaS. This is generally true of public cloud overall. Only in the SaaS area do we see substantially less durdling by our enterprise clients. My working theory is that this is...
Alert-driven vs Exploration-driven Security Analysis
by Anton Chuvakin | May 20th, 2013
Is alert-driven security workflow “dead”?! It is most certainly not. However, it is being challenged at some enlightened organizations that deploy SIEM, network forensics or other analytics technologies (notice how elegantly I am avoiding the marketer-corrupted term “big data” ). A fellow SIEM literati once called it using “tech support...
10 Years on, and it still matters?
by Gregor Petri | May 20th, 2013
Five Benefits For Multichannel Inbound/Outbound Fusion
by Adam Sarner | May 8th, 2013
Marketers have been shifting investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, two-way, interaction-driven campaigns that are more dialogue driven, more measurable, and that are able to achieve higher response and conversion rates.
To do this, marketers are increasingly extending multichannel marketing from purely outbound campaigns to include inbound...
A warm welcome to the Shibboleth Consortium!
by Mary Ruddy | May 20th, 2013
Congratulations to the Shibboleth project on the launch of the Shibboleth Consortium https://blogs.internet2.edu/archives/1616 .
The Shibboleth project is an open-source implementation of SAML that is widely used by research and educational institutions. It is great to see the official launch of the international Consortium, which will provide a mechanism for...
