Gartner Blog Network

Being Customer First At The Upcoming Gartner Digital Marketing Conference

by Augie Ray  |  February 18, 2017

What does it mean to be “customer first,” and how can companies adopt a more customer-first mindset? That is the focus of one of the tracks at the upcoming Gartner...

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Benefits and Value Statements: Not the Same Thing

by David Yockelson  |  February 17, 2017

When tech providers create their messaging, there are often the inevitable "features vs. benefits" authoring tasks in which product or content marketers attempt to wrest IT or business benefits from sets of...

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All the Data that Matters

by Jennifer Polk  |  February 17, 2017

Much has been said about data—customer data, data privacy, data integration. The list goes on. It has its place, like helping marketers more intelligently target their ads—I for one am...

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Tech Growth and Innovation & The Power of 24 Hour Tech

by Jessica Ekholm  |  February 17, 2017

I am very excited to be part of our up coming event Tech Growth and Innovation Conference in LA on the 19-21st of June this year. We have a stellar...

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Three Trends Driving Interest in Account-Based Marketing (ABM)

by Noah Elkin  |  February 17, 2017

In one my first blog posts after joining Gartner, I wrote about account-based marketing (ABM) as a hot trend for B2B marketers. Nine months later, the fires under ABM are...

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What Marketers Can Learn from Hollywood

by Martin Kihn  |  February 17, 2017

A few years ago, a New York Times magazine ran a piece called, “What Hollywood Can Teach Us About the Future of Work.” It was written by a financial writer who worked...

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Suicide by Facebook

by Jack Santos  |  February 17, 2017

Today's Wall Street Journal highlights a quote by Mark Zuckerberg: "There have been terribly tragic events -- like suicides, some live streamed -- that perhaps could have been prevented if...

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Recruiting Marketing Analytics Talent

by Lizzy Foo  |  February 16, 2017

What do taxidermy and marketing analytics have in common? Seriously. I’ve been trying to figure this out for a few years. I was trying to hire a marketing analytics professional,...

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Our Team Is Hiring Again: Position Open - Network Security in US/North America

by Anton Chuvakin  |  February 16, 2017

Our team at Gartner for Technical Professionals (GTP) is HIRING again! Join Security and Risk Management Strategies (SRMS) team at Gartner for Technical Professionals (GTP)! Work with awesome people like...

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NetOps 2.0

by Andrew Lerner  |  February 16, 2017

In Networking, we're all sick of hearing it… it generally goes something like this:  “The network is the long pole in the tent, I can spin up VMs or go...

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