Gartner Blog Network

Five Best Practices to Improve Your Sales Roadmap Planning Process

by Tad Travis  |  January 26th, 2015

 The topic of B2B sales enablement — a broad classification of processes and solutions for sales force automation (SFA) deployments that make it easier for salespeople to sell, or for clients to do business with you — is a notable movement, as evidenced by the volume of inquiries that Gartner...

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Gartner Expands Coverage of GRC Technologies

by John A. Wheeler  |  January 21st, 2015

Gartner's Chief of Research for Risk & Security, Paul Proctor, announced a year ago that Gartner had reset its approach for analyst coverage of Governance, Risk & Compliance (GRC) technologies. After a year of effort transforming our approach, we are expanding our coverage to include additional new research deliverables in...

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3 Ways Retailers Are Bridging Online and Offline Commerce Experiences

by Jennifer Polk  |  January 23rd, 2015

Last week, over 30,000 people converged on NYC for NRF to learn the latest retail trends. One of biggest takeaways was that NRF now looks a lot like Digital technology is no longer a side dish, it’s the main entrée, with retailers lining up to hear about mobile marketing...

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Are You Doing Enough To Find Business Buyers?

by Rajesh Kandaswamy  |  January 23rd, 2015

In my recent webinar, Market & Technology Trends in Banking, NA, 2015 (available on-demand), for technology and service providers, I held a poll to get their opinion of involvement of non-IT buyers in technology purchases at banks. Nearly 4 out of 5 participants (79%) said they see more buyers and functions involved...

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Where Does Creativity Come From?

by Jennifer Beck  |  January 23rd, 2015

Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology – last year creative capabilities won the day. This year it dropped to second place giving way to clients demanding their agencies of record had a...

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Where have all our Passwords Gone?

by Avivah Litan  |  January 22nd, 2015

“Young hackers have picked them everyone. Oh, when will they ever learn? Oh, when will they ever learn?” Not sure you remember this classic Peter Paul and Mary song but it is certainly appropros for the moment. Last August, the New York Times reported that a Russian crime ring had...

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Kudos to Andrew Ng (Stanford, Google, Baidu)

by Tom Austin  |  January 23rd, 2015

Andrew is chief scientist at Baidu research labs in California; CS faculty at Sanford and former direct of AI research at Google. In a recent interview with the Wall St Journal, he said: WSJ: Who’s at the forefront of deep learning? Ng: There are a lot of deep-learning startups. Unfortunately, deep...

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The Truth About Microsoft's New Licensing Change - Guest Post

by Jonah Kowall  |  January 23rd, 2015

The press has been reporting today that Microsoft has introduced new licensing methods, which make Windows and Office look highly affordable. Here is an example article : "Microsoft touts $7-per-user monthly pricing for Windows subscription packages". Here at Gartner we have several experts who focus on Microsoft licensing, Dolores is one such...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23rd, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative use cases we've seen from vendors, and we compile a list of approaches to social for CRM along with a...

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All of the marketing offers that never came, and some that did….

by Michael Maoz  |  January 23rd, 2015

Absorb the lesson of the Theseus Ship and you have all of the tools to advise the Marketing team when they ask IT help to create great customer experiences. None of you had the gift of suffering under the tutelage of Mr. Hadley Ellis Alcott’s course in Greek literature, which...

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Mar-Tech and Ad-Tech: A Shotgun Wedding?

by Martin Kihn  |  January 23rd, 2015

Last week, I committed a piece in AdExchanger's "Data-Driven Thinking" column about the inevitable and ongoing collision of ad tech and marketing tech. [Aside for those in the back row: "Ad tech" refers to players in the advertising technology multiverse that hurl ads into the browsers and devices of prospects...

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