Gartner Blog Network

Gartner Surveys Confirm Customer Experience Is the New Battlefield

by Jake Sorofman  |  October 23rd, 2014

Every year, my colleague Laura McLellan looks into marketers’ pockets. How they spend their money, she’s likely to tell you, reveals what’s on their minds. Here, truth isn’t subject to the distortions of interpretation, politics or spin that, as industry analysts, we occasionally negotiate. Here, what you see is what...

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Compuware Perform 2014 Conference

by Jonah Kowall  |  October 24th, 2014

I was invited and able to attend Compuware Perform in Orlando the week of November 6th for a couple days before heading off to Europe for 10 days of vacation, hence this blog post was slightly delayed (not to mention the Magic Quadrant and other research which is imminent now)....

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Is Social Marketing Actually a Grand Illusion?

by Martin Kihn  |  October 24th, 2014

It's time to get real about measuring social marketing. I'm not talking about ads on Facebook or, ahem, Snapchat -- that's just advertising. I'm talking about that thing we're supposed to be doing around the clock 24/7: creating great content that reflects our values and sharing it on our social channels...

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We Are All Technologists Now

by Tad Travis  |  October 24th, 2014

Many of us do it, but we shouldn't.  The 'it' here is making the statement "I'm not a technologist..."    It's always followed by a qualifier, such as " I cannot really answer your question.  I have to check with one of our archictects/developers/managers."  The latter part of the response is fine;...

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Why does the MDM (aka master data) hub have to capture the state of data?

by Andrew White  |  October 24th, 2014

I was enjoying an invigorating inquiry with and end-user client yesterday.  The question on the table was this: why does the MDM hub, the place where the single source of truth (for master data) resides, need to be the place where we recognize, capture and govern the state of data? ...

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by Anton Chuvakin  |  October 23rd, 2014

Is 15 minutes a mere instant or an eternity? Is getting an alert 15 minutes after it was first generated fast enough? And the opposite question: is 15 minutes of MSSP-side alert triage enough to make sure that the alert is relevant, high-priority and high-fidelity? Indeed, spending too little time...

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Big Data Is Entering the Age of Aquarius

by Svetlana Sicular  |  October 23rd, 2014

Suddenly, I realized: fluids are in, animals are out. The big data ecosystem has given up on its elephants, impalas and pigs in favor of aquatics.  Perhaps, the shift started with "data lakes," or, perhaps, data lakes just reflected the state of big data (pun intended). Or maybe, Cascading was...

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Debt Crowdfunding Holds Much Promise

by Anthony J. Bradley  |  October 22nd, 2014

Conversely to my recent post that equity crowdfunding doesn't exist, debt crowdfunding I believe is almost a foregone conclusion. This is also ironic since only about 4% of the 50 sites I looked at were debt crowdfunding sites (as opposed to 18% for equity crowdfunding). Prosper and Lending Club are...

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Magic Quadrant for Application Delivery Controllers (ADC)

by Andrew Lerner  |  October 21st, 2014

We just published the 2014 Magic Quadrant for Application Delivery Controllers (ADC)  (Gartner subscribers only). The Magic Quadrant includes analysis of ten vendors in the ADC market. In going thru the research process, here are a couple things of note… Changing Landscape In comparison to the 2013 ADC Magic Quadrant, four...

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Gartner Forecasts Triple-Digit Growth in 3D Printer Shipments

by Pete Basiliere  |  October 21st, 2014

3D printer sales to exceed $13.4 billion in 2018 with 2.3 million units shipped. Our annual forecast incorporates all 3D printers across all of the current 3D printing technologies. Globally, we expect shipments will grow at a compound annual growth rate of 106.6% and revenue will climb at a CAGR...

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Want to Compete on Customer Experience? Do This First

by Richard Fouts  |  October 21st, 2014

Invest in your people.  DHL Express, the international shipper, is one of many good case studies on this topic. Five years ago when DHL decided to focus exclusively on international shipping, chief customer officer Christine Nashick was charged with overseeing the effort to get an exceptional customer experience in place....

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