It seems like every time I get together with digital marketers these days they break the ice with a persistent question of utmost importance: Omnichannel or multichannel?
Tomayto or tomahto, right? Maybe, but maybe not.
Word nerds and industry analysts tend to unite around semantic debates. But I’d suggest that...
Omnichannel or Multichannel? Try MyChannel
by Jake Sorofman | June 19th, 2013
Why CMOs Aren't Very Good Salespeople (When it Comes to Selling Brand Awareness)
by Richard Fouts | June 11th, 2013
When "awareness" is citied as the justification for a marketing investment, the room can get chilly. This is especially true in sales-driven, b2b circles. Why the chill? In the classic purchasing cycle (awareness, evaluation, buy, bond) awareness sits on the opposite side of what your CEO wants: revenue from new...
The Post-Apple WWDC Icon Obsession Belies An Appreciation of UX Design
by Brian Prentice | June 18th, 2013
The series of tubes we affectionately know as the internet has been abuzz over the last week with talk of Apple's flat design detour with iOS7. As with anything aesthetic, there's bound to be be the highly positive views and the highly critical. We've seen psuedo-conspiracy theories emerge along with...
Instart Logic launches a new kind of acceleration service
by Lydia Leong | June 17th, 2013
There have been three core techniques for accelerating content and application delivery over the Internet -- caching ("classic" CDN), network optimization (think protocol tricks, like F5 Web Application Accelerator on the hardware side, or Akamai DSA on the service side), and front-end optimization (FEO, think content re-write, like Aptimize/Riverbed or...
What your Chief Digital Officer will be reading this summer?
by Andrew White | June 17th, 2013
Book Review: Converge – Transforming Business at the Intersection of Marketing and Technology, by Bob Lord and Ray Velez, 2013, Wiley.
This is a slightly longer book review than I normally do since the topic of the book is relevant to parts of my coverage area, and also a hot topic...
Testing Multichannel Web Apps
by Danny Brian | June 17th, 2013
We'll be talking a lot about Web technologies and multichannel strategies like responsive design at the upcoming Catalyst conference. Here is a preview of that content.
http://www.youtube.com/watch?v=Xsd86hY-Q90...
A Day in the Life of an IT Grunt
by Jack Santos | June 17th, 2013
A group of us have enjoyed reading this recent missive from deep inside the bowels of Microsoft:
http://ahmetalpbalkan.com/blog/8-months-microsoft/
Reaction to Mr. Balkan’s post usually ends up in one of two camps:
“Disgruntled Employee Land” – Can you believe this guy? He ain't working at Microsoft much longer
-or -
“What’s...
Don’t Just Cut "IT" Costs, Optimise.......
by Ian Bertram | June 16th, 2013
The GFC may be behind us, but that doesn’t mean companies have any less focus on cutting costs. With CIO budgets essentially flat, and demands for innovation increasing, IT cost reduction is on the agenda for many enterprises in 2013. Even in growing Asia Pacific economies like China, Korea and...
Two Inconvenient Truths about IT Compliance
by Erik Heidt | May 17th, 2013
I am very pleased to announce that my first document Achieving IT GRC Sucess has published this week and is now available to Gartner for Technical Professionals subscribers. The research and writing process led to many interesting conversations about governance, risk management and compliance with clients and colleagues. Let's examine two...
Event Summary : Gartner IT Operations Management Summit Europe (SDN,APM,NPM)
by Jonah Kowall | June 15th, 2013
Sorry for the delay in my last post, I assure you I will have much to say over the next few weeks, more on that later.
I was fortunate to attend and speak at the Gartner IT Operations Management (IOM) summit in Berlin, Germany. The event was wonderfully coordinated and...
Everything is better with cyber on it
by Jay Heiser | June 14th, 2013
Gartner security analysts are being bombarded with questions about CYBER security. Is this cyber reality, or cyber hype? A few years ago, we had seriously entertained the idea of creating a sort of ‘IT Buzz Term Hype Cycle’, that would map overused prefixes across trigger, hype, disillusionment, and productivity. At...
