Gartner Blog Network

Getting the Goat: the "Gartner Predicts" Season, and Assessing Predictions Past...

by Alan D. Duncan  |  November 24th, 2014

In the IT industry, this is the time of year for predictions. We're all going prediction crazy, and at Gartner, things are no different. So it's crystal balls and Tarot cards at the ready, and get ready to think about what is coming down the pipe in 2015.  (My own personal favourite method of divination is...

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Guest Blog: The Thing about Year-end Networking Purchases...

by Andrew Lerner  |  November 24th, 2014

While reviewing quarterly Ethernet switching numbers, Mark Fabbi discovered some interesting patterns, and here is his Guest Blog on the topic. Many enterprises increase spend at year end, but this last-minute push results in considerable overspending, particularly in the Ethernet switching market. Gartner market share numbers reveal some interesting multi-year trends...

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Branding Issues and Australian Life Guards

by Jeffrey Mann  |  November 23rd, 2014

I've been in Australia for the last week or so for the Symposium event here, and was lucky enough to spend some time on a couple of the beaches in Gold Coast and Sydney. As well as being impressed by the scenery, sun and great swimming, the respect shown for...

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Book Reviews: Monetary Theory, Bretton Woods and the Gold Standard

by Andrew White  |  November 22nd, 2014

Two books - one from 2009 and the other from 1936.  A great pair I can tell you! Monetary Theory and Bretton Woods, Filippo Cesarano, Cambridge, 2009.  Wow – what a book!  One of the four books I annotated most – the others being Does IT Matter. Nation of Takers and...

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How Can CIOs Compete When Every Business Unit Is A Technology Startup?

by Peter Sondergaard  |  November 22nd, 2014

When you think about a digital startup, the first image that usually comes to mind is one of a loft-like open space populated by casually dressed smart young things with faces illuminated by the screens of their MacBook Pros jammed along communal tables. But stereotypes are always dangerous. What if...

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What We Can Learn from Google Contributor

by Andrew Frank  |  November 21st, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its ads. On closer inspection though, the Google Contributor is genius, and likely to be full of insightful discoveries for marketers and...

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Measuring Marketing's Business

by Adam Sarner  |  November 21st, 2014

If there was one enduring, critical mission statement for marketers it would be: Marketers must prove that they can close business. Global economies and company growth periods rise and fall. In good times, marketers will need to prove that they directly add to the bottom line. In bad times, marketing...

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Take the CMO Leadership Quiz

by Jennifer Beck  |  November 14th, 2014

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s a tough gig to actually train someone to lead even...

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Retailers Brace for the Holiday Breach Season

by Avivah Litan  |  November 19th, 2014

Holiday shopping season is upon us and is the busiest season of the year for hackers and shoppers alike. 2014 will be no exception and we should brace ourselves for more high profile cyber-attacks although this time, they are likely to gain much less public attention. Consumers have rightfully learned...

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I am Loyalist, Read My Tweet. Please?

by Julie Hopkins  |  November 20th, 2014

Background. When I’m not working, parenting, or cleaning up my house, I’m running.  I’ve been running for 25 years, and run (or work out) most days. I’ve done two marathons, several half marathons, dozens of 10K and 5K races, and last year set a streak of 153 days of running...

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How Smart Are We Really? (hint -- not very but help is on the way...)

by Tom Austin  |  November 20th, 2014

Another proposal for a new alternative to the ’Turing test’ has emerged. It’s not interesting if you’re trying to determine if technology has finally equalled or surpassed human intelligence (whatever that is.) It is interesting because it provides a different approach to quantifying relative differences between machines but it’s too...

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