Gartner Blog Network

Measuring Marketing's Business

by Adam Sarner  |  November 21st, 2014

If there was one enduring, critical mission statement for marketers it would be: Marketers must prove that they can close business. Global economies and company growth periods rise and fall. In good times, marketers will need to prove that they directly add to the bottom line. In bad times, marketing...

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Take the CMO Leadership Quiz

by Jennifer Beck  |  November 14th, 2014

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s a tough gig to actually train someone to lead even...

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Retailers Brace for the Holiday Breach Season

by Avivah Litan  |  November 19th, 2014

Holiday shopping season is upon us and is the busiest season of the year for hackers and shoppers alike. 2014 will be no exception and we should brace ourselves for more high profile cyber-attacks although this time, they are likely to gain much less public attention. Consumers have rightfully learned...

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I am Loyalist, Read My Tweet. Please?

by Julie Hopkins  |  November 20th, 2014

Background. When I’m not working, parenting, or cleaning up my house, I’m running.  I’ve been running for 25 years, and run (or work out) most days. I’ve done two marathons, several half marathons, dozens of 10K and 5K races, and last year set a streak of 153 days of running...

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How Smart Are We Really? (hint -- not very but help is on the way...)

by Tom Austin  |  November 20th, 2014

Another proposal for a new alternative to the ’Turing test’ has emerged. It’s not interesting if you’re trying to determine if technology has finally equalled or surpassed human intelligence (whatever that is.) It is interesting because it provides a different approach to quantifying relative differences between machines but it’s too...

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Big Business Fail: Makers and Startups Are The Ones Shaping the Internet of Things

by Pete Basiliere  |  November 20th, 2014

They are driving the acceptance, use and growth of the IoT through the creation of a multitude of niche applications. The ramifications Makers and startups on your organization's long-term success are fundamental and crucial. My colleague Jim Tully and I published a piece of “Maverick” research about the IoT a...

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Healthcare IT adoption can be spurred by leveraging ‘Economics’ & ‘Design’

by Anurag Gupta  |  November 19th, 2014

A question often asked by the large health systems & providers is: Ok, so we have implemented that multi-million dollar Healthcare IT solution along with the ‘world class’ Electronic Health Record. Now the only thing that remains is to make sure that users use it! Consistent adoption of health IT solutions...

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Our DDoS Papers Publish

by Anton Chuvakin  |  November 19th, 2014

Our papers on Denial of Service (DoS/DDoS) protection have just published. Together with Patrick Hevesi, our newest team member, we have updated and expanded our DDoS coverage. “DDoS: A Comparison of Defense Approaches” is our flagship DDoS document that states that “distributed denial of service attacks have risen in complexity,...

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New Research : Implement Mobile Application Performance Monitoring for App Analytics and App Quality Visibility

by Jonah Kowall  |  November 19th, 2014

We've published new research on mobile application performance monitoring (APM), this research highlights some of the changes in the market over the last year since we published our first notes a year ago. There have been many interesting developments, along with a growing interest among our client base. Some of...

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Branded Switching + White-Box Switching = Brite-Box Switching

by Andrew Lerner  |  November 19th, 2014

White-Box Switching and Disaggregation There’s been increasing interest among Gartner clients around the topic of White-Box and disaggregated switching. Today, nearly all mainstream organizations use traditional (integrated) switches from vendors like Cisco, HP, Arista and Juniper. However, the hyperscale folks (Goog-azon-Face) operate in a different manner within portions of their network.  They utilize white-box...

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Digital Marketing and the Tyranny of Targeting

by Jake Sorofman  |  November 18th, 2014

Ever feel like you’re being watched? It’s that vaguely disconcerting sense that, without permission, someone has entered into your personal space. And it’s every bit as creepy as it sounds, in both physical and virtual worlds. Yet many marketers continue to cross the line. Why? Call it the tyranny of...

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