Gartner Blog Network

Performance Marketing Comes of Age

by Jake Sorofman  |  August 21st, 2014

I’ve been thinking about the idea of performance marketing, which—to most ways of thinking, at least—is seen as a relatively narrow discipline reserved for clicks-driven and digital commerce companies with the luxury of close proximity to the transactions that drive their business. But I think it’s a discipline that should...

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A taste of data on some advanced threat search term results

by Lawrence Pingree  |  August 21st, 2014

I was just curious so I picked some search terms that I felt could be relevant to Gartner customers that are attempting to find advanced threat detection solutions. Below is a sample of what Gartner Search Analytics can do. Below is a sorted list of search terms that I pulled...

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Selling Creative Ideas: Make them Feel it.

by Jennifer Beck  |  August 21st, 2014

I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”.  We sell our ideas, our self-worth, our right to live on the planet. The skill takes shape as soon as we can talk. Every...

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Do we Serve the Customer or Serve the Process?

by Tad Travis  |  August 21st, 2014

At the risk of sounding like every other commentator who attempts to turn a marginal personal experience into a larger lesson about business practices, here I go.... My doctor's office won't conduct today's appointment via telephone.   Even though it's a simple 5 minute follow up to a recent test, I still have...

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My Big Gartner Startup Tour - Sept 4th-21st (Sofia, London, Paris, Munich, Milan)

by Vassil Mladjov  |  August 21st, 2014

My Big Gartner Startup Tour is almost here. Here is my itinerary in case you want to catch up and meet while I will be in Europe next month. Sept 5-7th Sofia Sept 8-12 London (Egham) Sept 13-15 Paris Sept 16-17 Munich Sept 18-20 Milan. We can chat about Startups,...

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Introducing the Criteria for the 2015 Network Performance Monitoring and Diagnostics (NPMD) Magic Quadrant

by Jonah Kowall  |  August 15th, 2014

Some changes in the upcoming Q1 2015 delivery of the NPMD Magic Quadrant. Vivek Bhalla will be taking over as the lead author of the research (@vbhalla1) and I'll be co-authoring along with Colin Fletcher and Gary Spivak. We will be sending vendor surveys out on Monday, if you are...

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Crowd Missing from Vast Majority of Crowdfunding

by Anthony J. Bradley  |  August 20th, 2014

What do you envision of when you think of a Crowd? I think of a place with the bustling energy of people moving to and fro in a flurry of activity. Either somewhat synchronized like a New York City street during pedestrian rush hour or apparent pandemonium like 7:00 AM...

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Manufacturing Excellence as Supply Chains Go Digital

by Mark Atwood  |  August 20th, 2014

Digital Business, as Gartner defines it, is the blurring of the digital and physical worlds that is rapidly surrounding us. It's framed on an Internet of Things that are connected, visible, communicative, and manageable. From a Supply Chain perspective, this shift will provide both opportunities and challenges on two fronts...

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Marketers, Cynics, and the #ALSIceBucketChallenge

by Julie Hopkins  |  August 19th, 2014

Interesting times on social media these days.  The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of them…interestingly….are marketers.  Why, marketers? You know that there is some rare air being achieved here. These are not your...

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Gartner Says Consumer 3D Printing Is More Than Five Years Away

by Pete Basiliere  |  August 19th, 2014

Mainstream Consumer Adoption Will Take Time I blogged about our first Hype Cycle for 3D Printing when it was published. Our press release and the Hype Cycle graphic are now available at our public newsroom. Please let us know what you think. Subscribe to my blog posts — Simply click...

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CIOs start to taste the meringue and unload those pesky humans.

by Michael Maoz  |  August 19th, 2014

It has been three and a half years since IBM's multi-billion dollar Watson, an array of  supercomputing power, won the US television show Jeapordy. Despite some really funny errors, it did manage the very clever response to the answer: "A long, tiresome speech delivered by a frothy pie topping." Its...

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