Gartner Blog Network

Mobile Marketing is Dead

by Mike McGuire  |  September 30th, 2014

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most dynamic and adaptive path to a customer or prospect.  But in...

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Where's the Service in today's "as-a-Service" offerings?

by Rob Addy  |  September 30th, 2014

Oracle OpenWorld  has gone Everything-as-a-Service crazy. New service announcements have come thick and fast. Mark Hurd's keynote and subsequent press session expanded upon the themes laid out by Mr Ellison on Sunday. Oracle's commitment to price match against Amazon and Microsoft for commodity IaaS is obviously designed to grab attention....

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Countdown to Symposium: 30 Ways to Innovate with Information

by Doug Laney  |  September 5th, 2014

The countdown to Gartner Symposium is on! So for each day over the next month in this space you will see a countdown of my favorite ways actual organizations are transforming business processes and inventing new business models and offerings using available information assets, big data and analytics. Don't just...

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Message for Marketers: Be True to Thyself

by Jake Sorofman  |  September 30th, 2014

If you made it to Indianapolis last week for the Connections event, you heard a lot of digital marketing vision in support of the overarching theme that the journey is, indeed, the reward. This theme, of course, is a clever tie-in to Journey Builder, a capability that’s fast become the center...

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The Journey to B2B Technology Purchases - B2B Team Buying Thickens the Plot

by Hank Barnes  |  September 30th, 2014

As a big believer in the importance of customer experience, I spend a lot of time thinking about how we, as technology marketers and sellers, can make it easier for our customers to make their purchase decisions.   One technique that gets a lot of support, and that I agree...

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'Buy' Button Won't Equal Social Marketing ROI

by Jennifer Polk  |  September 26th, 2014

Both Facebook and Twitter are adding ‘Buy’ buttons to their social networking sites, which could make it easier to connect social marketing to sales. But the 'Buy' button may not be the key to social marketing ROI. Unfortunately, marketers may not be ready to connect the dots between social marketing and ROI. Although business...

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Advertising Is Not Dead -- It's Not Even Resting

by Martin Kihn  |  September 26th, 2014

Advertising's epitaph is in the workshop, waiting only for the weekend to entomb the relic of a simpler time. It's only a moment -- we're told -- before brands no longer pay to be in put in front of people but rather generate their own apps and content so intrinsically...

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Survey Shows High Importance of Mobility for Sales Organizations

by Robert Desisto  |  September 29th, 2014

At a July 2014 Webinar on Mobile Selling attended by more than 80 IT and sales force automation (SFA) application managers, Gartner asked several questions about the use of smartphones and tablets with sales organizations. The questions involved device adoption, mobile OS preferences and business results achieved through mobility. The...

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You Say You Want a Revolution?

by Julie Hopkins  |  September 29th, 2014

It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email deliverability…or search campaign optimization…or responsive design. When events hit our calendar we get a chance to lift our heads, look around, eat massive amounts of salty...

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Is it Time For a DBMS Mass Extinction?

by Nick Heudecker  |  September 26th, 2014

On Sept 19, 2014, InfiniDB (formerly Calpont) announced it was closing its doors after failing to secure financing to continue operations. Establishing differentiation in a crowded market and competing over a finite supply of large enterprises eroded InfiniDB’s position. It’s easy to think this is an isolated story of a...

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Business leaders: in the Internet of Things, remember products need names.

by Mark Raskino  |  September 29th, 2014

Recently, I was using a gym in a hotel I visit once a year. The management had replaced all the fitness machines and I was keen to discover what the latest equipment can do.  There was better integrated TV, touch screen controls, and some local gamification – showing me my...

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