Gartner Blog Network

When a Security Breach Becomes a Disaster Recovery Event

by Tony Iams  |  January 30th, 2015

Sony recently announced that it filed an application to delay its third-quarter earnings announcement as a result of the highly publicized cyberattack on its Sony Pictures Entertainment (SPE) division in November. As a result of the cyberattack, which forced SPE to shut down its entire network, the company will not...

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Five Tips for Companies Considering Cyber Insurance

by John A. Wheeler  |  January 27th, 2015

As cyber attacks and data breaches are surfacing on a daily basis, our clients are looking for ways to mitigate the risk associated with these events. One of the most popular methods being explored is the use of cyber insurance. But, just what is cyber insurance? Gartner defines cyber insurance...

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30th, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read. https://www.youtube.com/watch?v=rId6PKlDXeU     Welcome to the trough of disillusionment Social CRM, we're happy to have you.   So, how did we get here?   First we made "social"...

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How One Lululemon Educator Won My Loyalty Through Surprise & Delight

by Kirsten Newbold-Knipp  |  January 30th, 2015

How One Lululemon Educator Won My Loyalty Through Surprise & Delight Every interaction with a brand is an opportunity to win or lose a customer, sometimes for life. Most of the time though, it’s a draw, with customers ending a conversation, transaction or web visit no more or less loyal...

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The Emotion-Watchers are Coming; The Emotion-Watchers are Coming!

by Robert Hetu  |  January 29th, 2015

An interesting WSJ piece yesterday, The Technology that Unmasks Your Hidden Emotions, highlights the potential for reading emotions and the possible legal implications created. I don’t plan to dig too deeply into the ethical questions other than to say that the human mind reads peoples facial expressions, gestures and movements,...

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The Best Customer Experiences Hide the Seams

by Jake Sorofman  |  January 28th, 2015

There’s nothing particularly new in the insight that our functional orientations can breed inside-out—rather than outside-in—thinking. Sales, marketing, customer support. These functions exist, first and foremost, to support a separation of enterprise concerns, the roles and responsibilities designed to make an organization go. But sometimes they also create a sort...

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Here we go again! More bad assumptions fueling new movies, fears...

by Tom Austin  |  January 29th, 2015

In a recent article, the BBC has repeated fear stories like this: "The Spectrum computer's inventor Sir Clive Sinclair … [says] he believes it is unavoidable that artificial intelligences will wipe out mankind. Once you start to make machines that are rivalling and surpassing humans with intelligence, it's going to be...

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Planned Research for Consumer Goods Manufacturing, 2015

by Don Scheibenreif  |  January 29th, 2015

For an industry that is almost two centuries old, there is no shortage of challenges and opportunities for manufacturers of consumer goods. Technology is forcing change in the industry, and it feels like the pace of change is accelerating. To help our IT clients in the consumer goods industry keep...

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vCloud Air + Google Cloud Platform - An ideal marriage (for now)

by Kyle Hilgendorf  |  January 29th, 2015

Today VMware and Google announced that they have entered into an agreement to integrate select Google Cloud Platform services into the vCloud Air Platform.  The specific Google services that vCloud Air customers will eventually be able to consume through vCloud Air include Google Cloud Storage, Google BigQuery, Google Cloud Datastore and Google Cloud DNS....

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The truth and lies behind an analytic: inflation

by Andrew White  |  January 28th, 2015

Wise words from the Financial Times' writer John Kay.  In today's US print edition of that newspaper he wrote a Comment piece titled, "History is the antidote to fear of falling prices".  He ends the article with, "A raise body temperature might be a sign of fever or the result...

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Auld Lang Syne for Marketing Technologists

by Laura McLellan  |  December 23rd, 2014

Something about the end of the year makes me look back - I think of it as literally and figuratively “cleaning house” before the new year. Going through files today, I noticed a disproportionate number of them about marketing technologists. The Scottish song “Auld Lang Syne” , which can be...

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