Gartner Blog Network

When Ego Overtakes Audience in Content Marketing

by Jake Sorofman  |  August 27th, 2014

The term “thought leader” has always rubbed me wrong. It sounds self righteous and pompous. Not unlike “hip” or “cool,” it’s something you really can’t bestow upon yourself without wholly cancelling its effect. Other superlatives subject to this rule? Guru. Visionary. Don’t even get me started on growth hacker. But...

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The Future of the Data Center Market is Disruption

by Andrew Lerner  |  August 26th, 2014

This is a guest blog from Joe Skorupa. The data center market has enjoyed years of relative stability and gradual technological evolution. That is about to change. In response to the early warning signs in this market, Gartner commissioned a new body of research to help our Technology and Service...

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Weekly “love in” with my Economist: from gold standard to lead standard

by Andrew White  |  August 27th, 2014

This week was another one of those blockbuster weeks where articles got my brain teeming with ideas.  Some weeks are quite passive, other weeks the editorial team do a great job of inspiring thought and reaction.  Here is a rundown of this week’s hot stuff (happened to be sitting on...

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How the Role of Chief Marketing Technologist is Changing.

by Richard Fouts  |  August 15th, 2014

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing...

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Walmart Savings Catcher and the Future of Everyday Low Price

by Robert Hetu  |  August 26th, 2014

I start out admitting that I am cynical about a process where I upload my receipt and rely on the retailer to do detailed analysis of competitive pricing to determine if I am entitled to a refund. However I view it as part of my research to try just about everything...

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A Path to Success - Giving a Little Extra

by Hank Barnes  |  August 26th, 2014

I went to college in New Orleans (I'll save you from many of those stories) and really enjoyed the city and the culture.  One of the ideas I learned there was "lagniappe" -- which means "a little something extra."    The core idea being that when you give someone a...

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Risks of Ubiquitous Libs

by Mario de Boer  |  August 26th, 2014

When I talk to people about software security, I typically hear concern about two types of software risks: Risks in high-profile server applications: these applications are typically proprietary, for example e-commerce applications Risks in widespread client or server software. Example Flash, ASP.NET, Wordpress. Back when I did my own analysis...

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Bimodal IT, VMworld, and the future of VMware

by Lydia Leong  |  August 25th, 2014

In Gartner's 2014 research for CIOs, we've increasingly been talking about "bimodal IT". Bimodal IT is the idea that organizations need two speeds of IT -- call them traditional IT and agile IT (Gartner just calls them mode-1 and mode-2). Traditional IT is focused on "doing IT right", with a...

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Non-Obvious Thoughts about Strategic Account Management

by Tad Travis  |  August 25th, 2014

Strategic account management capabilities unite internal resources — sales, marketing, service and success — around a common action plan for meeting revenue, service and relationship objectives at specific accounts. These processes and systems are commonly implemented by companies 1) that have large account selling teams, such as relationship managers, product selling specialists,...

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The Selfie Marshall McLuhan anticipated 50 years ago, but as CIO you might miss.

by Michael Maoz  |  August 25th, 2014

Here are five places where anyone could have observed a Selfie being taken or viewed in any major US city this week: Waiting in line at the DMV, driving a car, checking out at the supermarket, picking up tickets for a film, crossing a busy street. These were the more...

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My Big Gartner Startup Tour - Sept 4th-21st (Sofia, London, Paris, Munich, Milan)

by Vassil Mladjov  |  August 21st, 2014

My Big Gartner Startup Tour is almost here. Here is my itinerary in case you want to catch up and meet while I will be in Europe next month. Sept 5-7th Sofia Sept 8-12 London (Egham) Sept 13-15 Paris Sept 16-17 Munich Sept 18-20 Milan. We can chat about Startups,...

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