Gartner Blog Network

What Marketers Can Learn from Hollywood

by Martin Kihn  |  June 27, 2017

There is a poem in the check-out aisle and an epic in the end caps. We immerse ourselves in retail and sign on to brands. Our purchases are casting calls...

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The Soul of Lean Startup is Not MVP

by Hank Barnes  |  June 27, 2017

Last week, attendees at the Gartner Tech Growth and Innovation Conference had the privilege to listen to a talk by Steve Blank, one of the founders of the Lean Startup...

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A Call to Lead: SAP Sapphire Part Two

by Cindi Howson  |  June 26, 2017

Last month, at SAP’s Sapphire NOW in Orlando, I had the opportunity to attend an amazing program titled, “A Call to Lead.” If the topic of women in tech and...

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Whole-ly Disruption, Amazon! (and Uber, and...)

by David Yockelson  |  June 23, 2017

[Author's note: the title is both a pun about the acquisition and a bit of homage to Adam West, forever my favorite Batman, after his recent passing] I had initially...

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Is Social Marketing Still....Social?

by Jay Wilson  |  June 23, 2017

The other day, Elizabeth Shaw and I were talking social marketing with some agency folks who mentioned that they no longer create purely organic content and campaigns on behalf of...

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Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

by Jennifer Polk  |  June 22, 2017

Last week, Amazon announced plans to acquire grocer, Whole Foods. At first glance this seems like a smart solution to the convergence of physical and digital commerce and a logical progression...

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Update to our Vulnerability Management Guidance Doc

by Augusto Barros  |  June 22, 2017

Our updated Vulnerability Management Guidance document has just been published. It is a refinement to the guidance framework we created a couple of years ago. The focus on this one...

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Product-centric APM: What's in it for me?

by Bill Swanton  |  June 22, 2017

When selling any change, the first question you have to answer for the person you are trying to convince is "What's in it for me?"  Moving from projects to products...

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Gartner Webinar Available – Information as a Second Language

by Andrew White  |  June 22, 2017

Wednesday this week, our very own Valerie Logan hosted a webinar: Information as a Second Language: Enabling Data Literacy for Digital Society.  Here is the replay!...

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