Gartner Blog Network

White Ops, Black Ops, and Ad Ops at Programmatic I/O

by Martin Kihn  |  September 18th, 2014

Resplendent in its thousand-human showing at NYC's Grand Hyatt Hotel yesterday, AdExchanger's bi-annual #ProgrammaticIO conference was a data stream of what its Director of Research, ad tech doyenne Joanna O'Connell, described to me as "truth-tellers." Among truths told in a hushed and lavishly air-conditioned room in midtown Manhattan, redolent of...

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Data Center Conference Networking Track

by Andrew Lerner  |  September 18th, 2014

Gartner's 2014 Data Center Conference is being held December 2-5 in Las Vegas and is chocked full of networking content (Data Center Networking, SDN, ADC, WAN, etc.). This conference includes a networking track , which includes a ton of good sessions (see below).  Bottom line is that if you're a strategic networking...

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Salesforce, Box and Yammer walk into a Gartner conference...See what happens next

by Larry Cannell  |  September 18th, 2014

Steve Gillmor, Chris Yeh and Adam Pisoni joined me for a lively discussion about mobile-first, interoperability, freemium, the future of the market and the unpredictability of cloud services at this year's Catalyst Conference. A recording of this session is now available FREE at Gartner Events on Demand (with registration or login with...

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The (Possible) Tax Advantages of Bartering with Information

by Doug Laney  |  August 10th, 2014

As you swipe your loyalty card at the grocery store, the register automatically discounts certain items in your basket as they pass by the scanner. But is it really a discount? Of course the store advertises that you will receive discounts by signing up for and using a loyalty card....

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Gartner US Symposium: Exploring the Digitalization of Consumer Goods

by Don Scheibenreif  |  September 17th, 2014

Symposium season is upon us at Gartner! Dale Hagemeyer  and I are looking forward to sharing some new content and research on how digital technologies and digital business are changing the nature of  retail and consumer relationships in the consumer goods industry.   It is our busiest time of the year, but also...

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Gartner Infrastructure and Operations Management Team Policy : SAS

by Jonah Kowall  |  September 17th, 2014

In order to assist our vendor clients we often do strategy days, these are typically full or half days where I work with clients to help them craft strategy, go to market, or other consultative help we cannot accomplish during our 30 to 60 minute phone call inquiry’s. Our vendor...

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It’s not the analytic that counts – its what you do after you percieve the impact

by Andrew White  |  September 17th, 2014

There was an awesome article in The Economist, US print edition, September 6-12th, 2014, entitled Free Exchange: Pardon the Disruption. The article sub title suggests that organization inflexibility is usually the reason behind the failure of a firm that succumbs to new forms of competition.  Sound familiar?  It should. The...

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Content Marketers Should Think Beyond the Blog Post

by Jake Sorofman  |  September 17th, 2014

Last year’s Gartner Digital Marketing Spending Survey showed content marketing in an enviable position, second only to paid media in spending priority. This year, it fell five places to an unremarkable sixth. I’ve explored the potential reasons in previous posts. The crux of the correction? A frustration with the lack...

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Retailing in the Digital Era Featured at Gartner Symposium

by Robert Hetu  |  September 16th, 2014

Gartner’s 2014 Symposium season will include a robust retail track that supports the larger theme of the internet of things and digital business. Here are the details of the sessions offered: [caption id="attachment_346" align="alignnone" width="506"] Gartner 2014[/caption] The full program will be offered in Orlando and Barcelona on Industry day. In...

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Is Interrupt-Driven Chat Really Helping Your Technology Business?

by Hank Barnes  |  September 16th, 2014

I openly confess that I hate chat windows on Web sites that pop-up, without me asking for them, to interrupt my browsing experience.  They distract me from what I am viewing and reading, and ask me some inane question  like "Can I help you with something?"    A few weeks...

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South Africa has Digital Officers too.

by Mark Raskino  |  September 15th, 2014

Last week I attended Gartner’s annual Symposium in Cape Town. It’s always one of the most enjoyable events on our global circuit. The thoughtfulness and positive energy of South African IT leaders is inspiring, as they continue their journey to forge the systems of an emerging great nation. This year...

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