Gartner Blog Network

Book Review: Multi-Domain Master Data Management, Allen/Cervo, 2015

by Andrew White  |  August 31, 2015

Book Review: Multi-Domain Master Data Management, Mark Allen and Dalton Cervo, Morgan Kaufmann, 2015. Of course I had to get this book, given I have been following MDM since it...

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Navigate Your Way to Digital Business

by Don Scheibenreif  |  August 31, 2015

Digital business is quickly moving from concept to reality. CIOs and digital leaders need to harness resources to begin the transformation journey. To help clients on this journey, Gartner has curated a...

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Three Reasons to Start Testing Buy on Social Now

by Kirsten Newbold  |  August 28, 2015

Over the last few months more social media platforms have jumped on the commerce bandwagon, leaving brands wondering how and when to try monetizing their audience so directly.  This year...

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Nothing new happens where I live

by Bruce Robertson  |  August 28, 2015

Here again is a new service offering that I'd like to use -- but can't.  Not in Minneapolis where I live. Not for people my age. What service?  Facebook's new...

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Technology Category Names (and Why They Don't Always Matter)

by Todd Berkowitz  |  August 28, 2015

As many of you know, I wear two hats at Gartner. As a Tech Go-to-Market analyst, one of my jobs is to advise clients on to how the improve the...

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Massive innovations in data science yet to come

by Alexander Linden  |  August 27, 2015

Of course, clients ask us, Gartner's Advanced Analytics team, about the key trends in Advanced Analytics and Data Science...  Well, here is a somewhat dated overview of advanced analytics trends we...

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Critical Capabilities for Retail Assortment Management

by Robert Hetu  |  August 27, 2015

CIOs and technology professionals who are seeking Retail Assortment Management Applications (RAMAs) now have the most comprehensive research on the topic.  The Magic Quadrant for Merchandise Assortment Management Applications  was...

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The Digital Marketing Slush Fund

by Andrew Frank  |  August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should,...

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(Social Media) Life Moves Pretty Fast

by Jay Wilson  |  August 27, 2015

One of the biggest challenges for digital marketers is the speed at which social media moves. Conversations, trends, and potential crises come and go on an hourly basis, while traditional marketing processes align...

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Back-to-School Special: Big Data Analytics

by Martin Kihn  |  August 26, 2015

More tragic than the dying bleats of summer is this sad story: Big Data is not intrinsically suited to analytics. I'm sorry, but it's true. Distributed storage and massive scale can...

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