Gartner Blog Network

Will paid and earned social media converge or collide?

by Jennifer Polk  |  September 19th, 2014

Social media managers know earned engagement rates are down across major social networks. Established social media sites like Facebook and Twitter stress the importance of integrating paid and earned social media and have improved their offering with new ad products and advanced targeting. Emerging social media site like Pinterest and...

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White Ops, Black Ops, and Ad Ops at Programmatic I/O

by Martin Kihn  |  September 18th, 2014

Resplendent in its thousand-human showing at NYC's Grand Hyatt Hotel yesterday, AdExchanger's bi-annual #ProgrammaticIO conference was a data stream of what its Director of Research, ad tech doyenne Joanna O'Connell, described to me as "truth-tellers." Among truths told in a hushed and lavishly air-conditioned room in midtown Manhattan, redolent of...

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SharePoint Resume Advice: From a Hiring Manager

by Craig Roth  |  September 18th, 2014

I've been scanning a lot of profiles and resumes for my opening for a SharePoint industry analyst. Unfortunately, I often have to read between the lines to figure out exactly what someone's experience is. So I thought I'd provide my view on how SharePoint practitioners can improve their profiles to...

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The Big Data A-Ha Moment is Only the Beginning

by Nick Heudecker  |  September 18th, 2014

If Big Data is going to remake an industry, insurance is certainly a great candidate. With massive amounts of historical data as well as emerging IoT-based data sources, insurance is well positioned to take advantage of new analytical methods and techniques. Recently, I had a chance to speak to a...

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Data Center Conference Networking Track

by Andrew Lerner  |  September 18th, 2014

Gartner's 2014 Data Center Conference is being held December 2-5 in Las Vegas and is chocked full of networking content (Data Center Networking, SDN, ADC, WAN, etc.). This conference includes a networking track , which includes a ton of good sessions (see below).  Bottom line is that if you're a strategic networking...

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Salesforce, Box and Yammer walk into a Gartner conference...See what happens next

by Larry Cannell  |  September 18th, 2014

Steve Gillmor, Chris Yeh and Adam Pisoni joined me for a lively discussion about mobile-first, interoperability, freemium, the future of the market and the unpredictability of cloud services at this year's Catalyst Conference. A recording of this session is now available FREE at Gartner Events on Demand (with registration or login with...

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The (Possible) Tax Advantages of Bartering with Information

by Doug Laney  |  August 10th, 2014

As you swipe your loyalty card at the grocery store, the register automatically discounts certain items in your basket as they pass by the scanner. But is it really a discount? Of course the store advertises that you will receive discounts by signing up for and using a loyalty card....

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Gartner US Symposium: Exploring the Digitalization of Consumer Goods

by Don Scheibenreif  |  September 17th, 2014

Symposium season is upon us at Gartner! Dale Hagemeyer  and I are looking forward to sharing some new content and research on how digital technologies and digital business are changing the nature of  retail and consumer relationships in the consumer goods industry.   It is our busiest time of the year, but also...

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Gartner Infrastructure and Operations Management Team Policy : SAS

by Jonah Kowall  |  September 17th, 2014

In order to assist our vendor clients we often do strategy days, these are typically full or half days where I work with clients to help them craft strategy, go to market, or other consultative help we cannot accomplish during our 30 to 60 minute phone call inquiry’s. Our vendor...

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It’s not the analytic that counts – its what you do after you percieve the impact

by Andrew White  |  September 17th, 2014

There was an awesome article in The Economist, US print edition, September 6-12th, 2014, entitled Free Exchange: Pardon the Disruption. The article sub title suggests that organization inflexibility is usually the reason behind the failure of a firm that succumbs to new forms of competition.  Sound familiar?  It should. The...

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Content Marketers Should Think Beyond the Blog Post

by Jake Sorofman  |  September 17th, 2014

Last year’s Gartner Digital Marketing Spending Survey showed content marketing in an enviable position, second only to paid media in spending priority. This year, it fell five places to an unremarkable sixth. I’ve explored the potential reasons in previous posts. The crux of the correction? A frustration with the lack...

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