Gartner Blog Network

Gartner Looks Ahead to Digital Marketing in 2016

by Augie Ray  |  February 11, 2016

Digital marketing continues to evolve rapidly, so at the beginning of each year, Gartner’s analysts dedicated to Marketing Leaders produce primer reports. These documents summarize the current state of key...

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Fun Money - Innovation Without Expectation

by Chris Ross  |  February 11, 2016

One of the big insights from the Gartner 2015 CMO Spend Survey (Watch the webinar overview here) was that senior management expectations for marketing to innovate increased more than any...

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YOU Can Now Review Your BCMP Solution on Gartner's Peer Insights

by Business Continuity  |  February 10, 2016

I am happy to announce that you can now provide a product review for your business continuity management planning (BCMP) solution! Gartner has expanded the market offerings on Gartner's Peer Insights to include BCMP...

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New Research: Toolkit: How to Classify Information Assets to Be Governed in Applications

by Andrew White  |  February 10, 2016

I just published a new piece of research: Toolkit: How to Classify Information Assets to Be Governed in Applications. Information governance leaders should use this Toolkit to classify what data should...

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New Research: Magic Quadrant for Advanced Analytics Platforms

by Andrew White  |  February 10, 2016

My colleague Lisa Kart led a team that just published this new research: Magic Quadrant for Advanced Analytics Platforms. Predictive analytics and other categories of advanced analytics represent the fastest-growing...

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Watch your language!

by Carol Rozwell  |  February 10, 2016

I’m working on a presentation about diversity for the upcoming Gartner Business Process Transformation and Management Summit in London next month. As I was designing the presentation, I cataloged some of...

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Five Things Sailboat Racing Taught Me About Marketing

by Jake Sorofman  |  February 10, 2016

I grew up messing about in boats, a scruffy wharf rat of a kid in soaking, salt-stained deck shoes with barnacle-scarred elbows and knees and an abiding affection for the...

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Behind the Scenes with the New BI & Analytics Magic Quadrant

by Cindi Howson  |  February 10, 2016

By Cindi Howson The 2016 BI and Analytics Magic Quadrant published last week and it seems the twitter-blogosphere is on fire with some positives, negatives, and gasps over a dramatically different...

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The D in EDR

by Augusto Barros  |  February 9, 2016

The research on EDR tools and practices renders some very interesting discussions on tools capabilities. While many EDR vendors will focus on their fast searching and automated IOC checking capabilities,...

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My DLP Survey Results

by Anton Chuvakin  |  February 9, 2016

A few weeks ago I posted a quick one-question survey on DLP. I asked “Can Data Loss Prevention (DLP) technology be effective against the "bad guys" [= anybody with malicious...

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