Marketers have been shifting investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, two-way, interaction-driven campaigns that are more dialogue driven, more measurable, and that are able to achieve higher response and conversion rates.
To do this, marketers are increasingly extending multichannel marketing from purely outbound campaigns to include inbound...
Five Benefits For Multichannel Inbound/Outbound Fusion
by Adam Sarner | May 8th, 2013
10 Years on, and it still matters?
by Gregor Petri | May 20th, 2013
A warm welcome to the Shibboleth Consortium!
by Mary Ruddy | May 20th, 2013
Congratulations to the Shibboleth project on the launch of the Shibboleth Consortium https://blogs.internet2.edu/archives/1616 .
The Shibboleth project is an open-source implementation of SAML that is widely used by research and educational institutions. It is great to see the official launch of the international Consortium, which will provide a mechanism for...
Private PaaS is For Real
by Eric Knipp | May 20th, 2013
Large enterprises are very interested in the PaaS value proposition, but much less interested in making strategic commitments to public PaaS. This is generally true of public cloud overall. Only in the SaaS area do we see substantially less durdling by our enterprise clients. My working theory is that this is...
The Travesty of Security Questions: +1
by Craig Roth | May 20th, 2013
Jack, I think you’re on to something with your post on The Travesty of Security Questions. In addition to yours, I have my own issues with security questions. Life is complicated and doesn’t offer easy answers to these questions. First is one you touched on, which is the ambiguity built...
The Travesty of Security Questions
by Jack Santos | May 20th, 2013
It used to be a good idea. Ask something that was immediately obvious and only knowable by YOU or a very few people – and make it the last line of defense for a password reset or some other high-security function. Mother’s maiden name. City you were married in. Make...
Yahoo Goes Big and Buys Tumblr
by Allen Weiner | May 19th, 2013
In what has been a relatively slow year for big acquisitions in the tech world, Yahoo’s board has approved a billion-dollar-plus layout to buy Tumblr, a blogging platform that has over 100 million blogs as of mid-May 2013. For Yahoo, the Tumblr purchase represents its first big move under Marissa...
Acoustic Mirrors and Contextual Communications
by Hank Barnes | May 15th, 2013
This past weekend my daughter (who I have referenced in several posts) graduated from NC State University--Summa Cum Laude and Phi Betta Kappa and heading on to UNC Chapel Hill for Medical School(proud parent addition of information irrelevant to this story). During the weekend, she took several out of town...
Announcing: Cool Vendors in Consumer Goods, 2013
by Don Scheibenreif | May 17th, 2013
At Gartner, one of our favorite reports as Analysts is the Cool Vendors report each team does every year. By definition, Cool Vendors are small vendors that offer innovative products or services. The innovation may be in how the product works or in what can be accomplished by those using...
Order From Chaos: Creating A Standard For Mobile App Management And Secuity
by Phillip Redman | May 17th, 2013
If there's one thing the mobile industry is known for is standards. There's a lot of them. In networking technology you have multiple Wi-Fi standards in use, 80.211 a, b, g, n, ac. In wide area wireless there are GSM, CDMA, WCDMA, LTE. And for mobile OSes you have iOS,...
Two Inconvenient Truths about IT Compliance
by Erik Heidt | May 17th, 2013
I am very pleased to announce that my first document Achieving IT GRC Sucess has published this week and is now available to Gartner for Technical Professionals subscribers. The research and writing process led to many interesting conversations about governance, risk management and compliance with clients and colleagues. Let's examine two...
