Gartner Blog Network

What's Australian for Information Management?

by Andrew White  |  November 25th, 2014

I have the good fortune of coming off of 2 weeks travel in Australia - attending and supporting our Symposium (Gold Coast, Brisbane), as well as some time in Adelaide and Melbourne visiting customers and prospects.  It was a great time - the weather was awesome.  I even got to...

Read more »

Winning in the Moment

by Hank Barnes  |  November 25th, 2014

I just returned from my, and Gartner's, final Symposium of the year.  Having visited with well over 100 technology providers over the last 6+weeks in Orlando, Barcelona, and Gold Coast; it is easy for me to say that the technology industry has a good future.   Whether solving old problems...

Read more »

Where Marketers Stand on Disruptions Depends on Where They Sit

by Jake Sorofman  |  November 25th, 2014

‘Tis the season for predictions. At Gartner, we recently published our top predicts for 2015, which included this one—“By 2017, 50 percent of consumer product investments will be redirected to customer experience innovations”—which I discussed in a recent post. In addition, Gartner for Marketing Leaders published a few of our...

Read more »

Do You Sell Shoulder-to-Shoulder?

by Tad Travis  |  November 24th, 2014

I've been evaluating digital content solutions for sales processes lately.   Amongst the (fairly) recent capabilities coming from these vendors, there are some functions that stand-out: Real-time activity alerts, informing sales representatives when content has been downloaded by a contact Recommendation engines, driven by preditive analytic engines Dynamic content creation that...

Read more »

Crowdfunding Site Activity - From Olympians to Zombies

by Anthony J. Bradley  |  November 24th, 2014

Because the crowd is the essence of Crowdfunding, in examining Crowdfunding sites I always look for indications of crowd activity. I was frequently unpleasantly surprised to find little evidence of a crowd. So much so, that I am now surprised when I do see solid crowd activity. And I’m not...

Read more »

Getting the Goat: the "Gartner Predicts" Season, and Assessing Predictions Past...

by Alan D. Duncan  |  November 24th, 2014

In the IT industry, this is the time of year for predictions. We're all going prediction crazy, and at Gartner, things are no different. So it's crystal balls and Tarot cards at the ready, and get ready to think about what is coming down the pipe in 2015.  (My own personal favourite method of divination is...

Read more »

Guest Blog: The Thing about Year-end Networking Purchases...

by Andrew Lerner  |  November 24th, 2014

While reviewing quarterly Ethernet switching numbers, Mark Fabbi discovered some interesting patterns, and here is his Guest Blog on the topic. Many enterprises increase spend at year end, but this last-minute push results in considerable overspending, particularly in the Ethernet switching market. Gartner market share numbers reveal some interesting multi-year trends...

Read more »

Branding Issues and Australian Life Guards

by Jeffrey Mann  |  November 23rd, 2014

I've been in Australia for the last week or so for the Symposium event here, and was lucky enough to spend some time on a couple of the beaches in Gold Coast and Sydney. As well as being impressed by the scenery, sun and great swimming, the respect shown for...

Read more »

How Can CIOs Compete When Every Business Unit Is A Technology Startup?

by Peter Sondergaard  |  November 22nd, 2014

When you think about a digital startup, the first image that usually comes to mind is one of a loft-like open space populated by casually dressed smart young things with faces illuminated by the screens of their MacBook Pros jammed along communal tables. But stereotypes are always dangerous. What if...

Read more »

What We Can Learn from Google Contributor

by Andrew Frank  |  November 21st, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its ads. On closer inspection though, the Google Contributor is genius, and likely to be full of insightful discoveries for marketers and...

Read more »

Measuring Marketing's Business

by Adam Sarner  |  November 21st, 2014

If there was one enduring, critical mission statement for marketers it would be: Marketers must prove that they can close business. Global economies and company growth periods rise and fall. In good times, marketers will need to prove that they directly add to the bottom line. In bad times, marketing...

Read more »