Gartner Blog Network

Super Bowl or Super Bad? What Happened to Big Ad Moments During the Big Game?

by Jennifer Polk  |  February 9, 2016

Last night millions of viewers sat captivated, less by the disappointing rivalry between the Broncos and the Panthers, and more by the Super Bowl ads that ranged from bold to...

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Announcing our new "Data and Analytics leaders" research focus

by Andrew White  |  February 8, 2016

We just published two notes, and an updated landing page, to signal a change in our focused.  We used to focus on Business Intelligence and Information Management leaders.  However, this...

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New Research: Why the Internet of Things Will Dwarf Social (Big Data)

by Andrew White  |  February 8, 2016

My colleague, Michael Moran, just published this note: Why the Internet of Things will Dwarf Social (Big Data). Forecasts project some 21 billion connected "things" in the digital universe by...

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Attacks against IoT, Dark Web indexing, and other tales from Ground Zero

by Avivah Litan  |  February 7, 2016

I just returned from a trip to Israel where security innovation and ideas thrive. Here are some of the main takeaways from my trip: a) Attacks against IoT are not...

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Influencer Marketing: Trading on Trust

by Jennifer Polk  |  February 5, 2016

"It takes two to do the trust tango--the one who risks (the trustor) and the one who is trustworthy (the trustee); each must play their role.” ~ Charles H. Green, The...

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New Research: Magic Quadrant for Business Intelligence and Analytics Platforms

by Andrew White  |  February 5, 2016

My colleagues, led by Josh Parenteau, just published this: Magic Quadrant for Business Intelligence and Analytics Platforms.   The BI and analytics platform market's multiyear shift from IT-led enterprise reporting...

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The Super Bowl of Ad Measurement

by Andrew Frank  |  February 5, 2016

Everybody’s blogging about Super Bowl 50 and advertising, for good reason: it provides an annual measure of the movement of the tectonic plates of media as the massive continent of...

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The Measure of Mistakes and the Meaning of Metrics

by Andrew White  |  February 5, 2016

What an opportunity - I can muse on data and analytics while at the same time on economics. I have argued before that inflation is running at a higher rate...

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IBM iX, The Whole Egg, and the Agency of Tomorrow

by Jay Wilson  |  February 5, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and exc.io in Europe, along with Columbus, OH based Resource/Ammirati. It’s easy...

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Incident Response Becomes Threat Response ... OR Does It: IR Research Commencing

by Anton Chuvakin  |  February 5, 2016

As planned, we are starting our research effort on EDR, but also one on security incident response (IR), a topic we last touched in 2013. Most likely, we will be...

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