Gartner Blog Network

Marketing Measurement Is As Much About Organization As It Is Analytics And Tools

by Laura Mclellan  |  April 24, 2015

No one debates the importance of measuring marketing effectiveness in terms of business outcomes. But the approach taken often fails to take into account the people and process changes required,...

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Amazon Retail - Costs Rising Sharply

by Robert Hetu  |  April 24, 2015

This weeks press release by Amazon focused largely on the first breakout of revenue from is web services (AWS) but as a retail analyst I am more interested in the...

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Cool Vendors in Life Science

by Michael Shanler  |  April 24, 2015

Last week, Stephen Davies and I published the Cool Vendors report for Life Science.    The vendors mentioned are all relative new comers (either by incorporation date, or they have recently...

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Stretching your Data Center without Breaking Applications…

by Andrew Lerner  |  April 23, 2015

There is a lot of client interest regarding the use of VLAN-stretching to address data center inter-connectivity (DCI) requirements. VLAN-stretching enables layer 2 networks to be stretched across layer 3...

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IGA Is Closing the Gap with Standalone Password Management Tools

by Brian Iverson  |  April 23, 2015

This is the eighth installment in a series of posts that I am writing on my impressions of the current state of IGA, based on analysis of the 2015 edition of the Critical Capabilities for Identity...

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Trusting the Masses rather than the Individual and Wealth Accrual

by Andrew White  |  April 23, 2015

I was listening to CNBC this morning and I caught the back-end of an interview that mentioned a PWC article in the Wall Street Journal.  Apparently the article was reporting...

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It's Time to End the Laundry List RFP for IGA Solutions

by Brian Iverson  |  April 23, 2015

Identity governance and administration (IGA) is a mature market, yet I still review RFPs for clients that include long laundry lists of routine requirements that are addressed by pretty much...

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Cloud ERP Showdown to Heat Up With SAP ByDesign on HANA

by Robert Anderson  |  April 22, 2015

I recently met with Dr. Michael Schmidt and Rainer Zinow, both principals from SAP's cloud-based ByDesign ERP team and can only conclude that contrary to much editorial speculation over the...

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Show Value to Customers Before Trying to Expand Account Revenue

by Todd Berkowitz  |  April 22, 2015

Today is Earth Day, so I thought I would chime in on a way that we can make better use out of what we already have instead of acquiring something...

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The Age of the Full-Stack Marketer

by Jake Sorofman  |  April 22, 2015

You’ve probably heard the now-classic Gartner prediction that, by 2017, the CMO will spend more on technology than the CIO. It’s news to exactly no one that marketing—once seen as...

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