Gartner Blog Network

Find Security That Outsources Badly!

by Anton Chuvakin  |  September 27th, 2014

In this post, I wanted to touch on a sensitive topic: what security capabilities outsource badly? Keep in mind that this post is Anton contemplating a topic, not a Gartner research position (BTW, I don’t slap this disclaimer on every post, but I feel that it is strangely appropriate here)...

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Countdown to Symposium: 30 Ways to Innovate with Information

by Doug Laney  |  September 5th, 2014

The countdown to Gartner Symposium is on! So for each day over the next month in this space you will see a countdown of my favorite ways actual organizations are transforming business processes and inventing new business models and offerings using available information assets, big data and analytics. Don't just...

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Health IT (HIT) Strategy to get-with-the-times and “get some big data”?

by Andrew White  |  October 1st, 2014

I saw an article in Information Management today that reported on an update from Karen DeSalvo, M.D., National Coordinator for HIT, who spoke at a conference this week.  She is reported to suggest that the 2011-2015 HIT strategy needs to be updated.  Specific reference is made to, “new data coming...

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We're All on the Hook to Demonstrate Value to Existing Customers

by Todd Berkowitz  |  October 1st, 2014

As a member of the Gartner Technology Go-to-Market Research team, I have several calls each week with clients and prospects explaining what we do and how we help. When I talk about my particular remit, we usually wind up discussing one or two areas that are of particular interest to...

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Facebook Goes Programmatic and Other Tales from Ad Week

by Andrew Frank  |  September 30th, 2014

If you missed it, Facebook’s relaunch of Atlas, the ad server it bought from Microsoft last year, is big news. It will enable marketers to apply the targeting capabilities they use in their Facebook campaigns to advertising across devices and publishers. By applying Facebook’s ubiquitous identity system and its wealth...

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Third Horse in the SDN race?

by Andrew Lerner  |  September 30th, 2014

Undoubtedly there is a ton of hype around SDN, but last week could be really be an inflection point... While there has been a lot of Gartner client interest around VMware NSX versus Cisco ACI, no third player has emerged on the mainstream radar screen, yet.  It has been, to...

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Mobile Marketing is Dead

by Mike McGuire  |  September 30th, 2014

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most dynamic and adaptive path to a customer or prospect.  But in...

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Where's the Service in today's "as-a-Service" offerings?

by Rob Addy  |  September 30th, 2014

Oracle OpenWorld  has gone Everything-as-a-Service crazy. New service announcements have come thick and fast. Mark Hurd's keynote and subsequent press session expanded upon the themes laid out by Mr Ellison on Sunday. Oracle's commitment to price match against Amazon and Microsoft for commodity IaaS is obviously designed to grab attention....

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Message for Marketers: Be True to Thyself

by Jake Sorofman  |  September 30th, 2014

If you made it to Indianapolis last week for the Connections event, you heard a lot of digital marketing vision in support of the overarching theme that the journey is, indeed, the reward. This theme, of course, is a clever tie-in to Journey Builder, a capability that’s fast become the center...

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The Journey to B2B Technology Purchases - B2B Team Buying Thickens the Plot

by Hank Barnes  |  September 30th, 2014

As a big believer in the importance of customer experience, I spend a lot of time thinking about how we, as technology marketers and sellers, can make it easier for our customers to make their purchase decisions.   One technique that gets a lot of support, and that I agree...

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'Buy' Button Won't Equal Social Marketing ROI

by Jennifer Polk  |  September 26th, 2014

Both Facebook and Twitter are adding ‘Buy’ buttons to their social networking sites, which could make it easier to connect social marketing to sales. But the 'Buy' button may not be the key to social marketing ROI. Unfortunately, marketers may not be ready to connect the dots between social marketing and ROI. Although business...

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