Gartner Blog Network

PWAs Will Impact Your Mobile App Strategy

by Jason Wong  |  March 27, 2017

For the past decade, the debate has raged as to whether the mobile web will dominate or whether mobile apps will prevail. The answer is that they are not mutually...

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Retail receives a digital slap in the face: snap out of it!

by Robert Hetu  |  March 27, 2017

It’s time to snap out of band-aid solutions and make the shift to unified retail commerce. The question is as simple as it is complex. Does your company have a...

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Taking a Fresh Look at Beacons

by Bryan Yeager  |  March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a decade. As my colleague, Charles Golvin, pointed...

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Digital Commerce Platforms are the #1 project for enabling digital business models.

by Steve Crawford  |  March 23, 2017

Digital commerce is the #1 transformational project for enabling digital business models. So how and why are enterprises implementing digital commerce? Digital Commerce Platform Growth Trends and Directions Gartner surveyed...

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New Research: Market Guide for Master Data Management (MDM) External Service Providers

by Andrew White  |  March 23, 2017

My colleague Bill O'Kane and others just published the Market Guide for MDM External Service Providers. External service providers of master data management solutions provide substantial value in helping organizations...

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How Brands Are Turning Into Algorithms

by Martin Kihn  |  March 23, 2017

In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to...

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Research Corner: New research that covers, relates to, or mentions Oracle: Identity Governance and Audit and Protection.

by Andrew White  |  March 23, 2017

Research Corner: Highlights new research that covers, relates to, or mentions Oracle. Lori Robinson just published the Evaluation Criteria for Identity Governance and Administration. This document provides a comprehensive set of...

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Customer Experience, Innovation and the Slow Death of Famed Brands

by Augie Ray  |  March 22, 2017

[caption id="attachment_458" align="alignright" width="300"] Source: JMV on Flickr;[/caption] This week, Sears reported that it has "substantial doubt" about its ability to stay in business unless it can borrow more and...

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Thinking Beyond the Cloud with Digital Applications

by Steve Crawford  |  March 21, 2017

Digital applications create the software foundation on which enterprise organizations' digital business models are being built.  In the report, "Market Insight: Thinking Beyond the Cloud — Defining Digital Applications," Gartner defines a Reference...

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Read Our Recent Papers? Please Provide Feedback!

by Anton Chuvakin  |  March 21, 2017

This post is of interest to paying Gartner GTP clients only (details on how to become one) Short version: If you read any of our recent Gartner GTP security papers,...

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