Gartner Blog Network

The Running (Marketing) Man

by Ewan Mcintyre  |  July 28, 2016

The other month Christi Eubanks published a great post comparing marketing analytics and CrossFit. It's been a while since I've stepped in a gym - not because I'm averse to exercise, but...

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Some Responses to Questions on Bimodal from Today's Webinar

by Simon Mingay  |  July 27, 2016

Thanks for taking the time to participate today. We did not get time to get through all the questions, so i thought I'd pick up on a couple of the...

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Architexit: Purposely Failing in Order to Succeed

by Philip Allega  |  July 27, 2016

"You have to break a few eggs to make an omelette" was a saying I recall as a child. In my room I had a picture of Abraham Lincoln hanging...

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Hype Cycle for 3D Printing, 2016: From the Trigger to the Mainstream (almost)

by Pete Basiliere  |  July 27, 2016

The market for enterprise and consumer 3D printers continues to expand with an explosion in the number of new vendors, services, products and uses. Gartner’s Hype Cycle for 3D Printing,...

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Imagine the next Security News Headlines....

by Lawrence Pingree  |  July 27, 2016

Just for a moment, imagine the following scenario: "RandomCompany implements distributed deception platform technology, deploys fake databases and data throughout their environment." News story breaks that "underground news sites report...

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Monetizing Information is More Than Just Selling Your Data

by Doug Laney  |  July 26, 2016

According to various dictionary definitions, to monetize something is “to convert an asset into or establish something as money or legal tender.” But Investopedia goes on to suggest, “The term monetize...

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Digital Marketing and the Convergence of Everything

by Jake Sorofman  |  July 26, 2016

A couple weeks ago, I wrote about the tyranny of words and how, sometimes, the more we say, the less we all understand. Loose language and opportunistic co-opting of categories,...

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Forget Scripts, Adopt Situational Messaging

by Hank Barnes  |  July 26, 2016

A standard component of most sales training programs, call blitzes, and campaigns is "the script."   The goal is to get everyone on the same page and communicating the same...

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Market Guide for Software Resellers

by Stephen White  |  July 26, 2016

Readers may note that much of my coverage at Gartner focuses on addressing licensing challenges and complexities. More recently, I’ve also picked up responsibility for our client facing research on...

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Architexit: Brexit Planning During the "Phoney War"

by Philip Allega  |  July 26, 2016

Professor Sionaidh Douglas-Scott is a leading European constitutional law expert. She recently gave a speech at Chatham House outlining the legal requirements needed to realize Brexit. She noted that, in...

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