Gartner Blog Network

Christmas in July: Train now to win the holiday shopping race

by Kirsten Newbold  |  July 1, 2015

2014 was a year of record breaking online sales during the US Thanksgiving week and weekend with 26% growth on Black Friday and Cyber Monday up 16% year-over-year resulting in...

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Speaking at Gartner Catalyst 2015

by Anton Chuvakin  |  July 1, 2015

Gartner Catalyst 2015, a conference by Gartner for Technical Professionals (GTP), is coming soon. Here is my traditional blog post summarizing my speaking at this event (San Diego, CA -...

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Ode to Simplicity

by Richard Fouts  |  July 1, 2015

This is a guest post from Anna Maria Virzi, one of Gartner's foremost content marketers. Anna Maria also writes about travel and food at her blog http://www.anna-maria.com (she is, after all,...

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Gartner's Market Guide for Digital Content Management for Sales

by Tad Travis  |  July 1, 2015

Yesterday, Gartner published the first Market Guide for Digital Content Management for Sales  (accessible only to Gartner clients).   These solutions include capabilities like repositories, authoring tools, and collaborative environments and interfaces for...

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MRM is Dead. Long Live MRM.

by Jake Sorofman  |  July 1, 2015

Of all the capabilities in the modern marketer’s technology stack, marketing resource management—or MRM—is among the most necessary and unloved. Why MRM is necessary is of no great surprise. Marketing...

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A Curious Development in Master Data Management (MDM) Land

by Andrew White  |  July 1, 2015

I was on a vendor briefing in support of an upcoming Magic Quadrant (MDM of Product Data Solutions) when a vendor said, "We are selling an MDM solution" when in...

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Does Open Data Lead to Sleazy Data?

by Andrew White  |  July 1, 2015

The U.S. print edition of the Wall Street Journal carried an interesting article today called, "Doctors, Hospitals Got $6.49 Billion From Firms in '14".  The article reports on data made...

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Five Ways Marketers Are Using Advanced Analytics

by Martin Kihn  |  June 30, 2015

Interest from Gartner's marketing clients in advanced analytics is accelerating at a frantic pace. We have seen a rise in inquiry volume in the past year on an increasingly broad...

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Make measurement a team sport

by Richard Fouts  |  June 30, 2015

No single organization owns the intense competitive battlefield we call customer experience. Though marketing is best equipped to take the lead in competing on experience, it also requires the intense...

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Timing is Everything -- When is it right?

by Hank Barnes  |  June 30, 2015

I recently saw this short (under 7 minutes!) TED talk from Bill Gross on why startups succeed.  It is a must watch for any startup--or, perhaps more importantly, anyone thinking about...

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